LOS ANGELES, June 30, 2017 /PRNewswire/ -- Umami Burger continues on its quest to push boundaries and break the mold within the social dining space with a new design by world-recognized DESIGNAGENCY from Toronto, and new Umami-take on culinary favorites – both unveiled at the re-opening of its location at The Grove. To celebrate, the gourmet burger brand and Sam Nazarian, Founder and CEO of sbe, Umami Burger's majority shareholder, hosted a grand opening party on June 29th for friends, family, and foodies in partnership with Peroni and JUST water. In attendance were Jaden Smith, Rick Caruso, influencers, and media.
Designed by DESIGNAGENCY, the new look of The Grove, and all Umami Burger locations moving forward, is accessible, authentic, and spirited. Incorporating polished concrete, neon feature signage, reclaimed and new charred wood, perforated metal paneling, leather, painted millwork edging, custom graphics, and a "social bar" serving as the focal point of the space. The large outdoor patio features multi-colored canopies, banquette seating, an exterior bar, wooden stump stools, concrete finish dining tables, and is equipped with a play area for kids - reaffirming the brand's 'social dining' vision and making it the place to bring your family and friends this summer.
Umami Burger debuted new menu items at The Grove location, such as their buzzed-about Impossible Burger, the first plant-based, no meat patty that smells, taste, cooks and even "bleeds" like real beef, as well as its Umami-take on milkshakes, adding its perspective to the classic treat for the first time, complete with boozy milkshakes.
About Umami Burger:
Founded in Los Angeles in 2009, Umami Burger has been named GQ's "Burger of the Year," Men's Journal's "Best Burger in America" and one of the "25 Most Innovative Consumer Brands of 2016" by Forbes' CircleUp25. Currently, Umami Burger has 24 restaurants in California, New York, Illinois and Nevada with additional locations planned around the world, including 10 locations in Japan. sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger's majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.
About sbe:
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring 23 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi'lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com.
About Peroni Nastro Azzurro:
Peroni Nastro Azzurro, Italy's No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the 'Nastro Azzurro' award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the 'Nastro Azzurro' or 'Blue Ribbon' is displayed in Peroni Nastro Azzurro's name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com.
About JUST:
Founded in 2015, JUST is a consumer goods company dedicated to producing responsibly sourced quality products, contained in sustainably innovative packaging. The first product, JUST water is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 82% renewable resources. The company mission to create environmental and social value along the supply chain, extends to partnerships with environmental non-profits, key members of the science and innovation community, as well as university collaborations, event alliances and community projects. JUST water is sold in North America at over 15,000 retail locations. For more information please visit www.justwater.com
Contact: [email protected]
SOURCE sbe
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