Umbel Awarded Critical Privacy Certification

AUSTIN, Texas, July 21, 2016 /PRNewswire/ -- Umbel, a leading data software company in Austin, announced today it has been awarded a TRUSTe Certified Privacy seal, validating that the Umbel platform is fully compliant with TRUSTe's industry-leading third party privacy best practices. TRUSTe is the leader in global Data Privacy Management, powering privacy compliance and trust by enabling businesses to safely collect and use customer data across their customer and employee channels.

"As a customer data management platform, Umbel is acutely aware of the responsibility of protecting and respecting the privacy of data entrusted to it. Our goal is to continually invest in enterprise-grade technology and engage with best-in-breed third parties to secure and validate our data management platform and practices. Keeping abreast with evolving technology and regulatory changes, Umbel ensures it meets our customer's contractual needs and complies with the applicable privacy laws and regulations," stated Mona Rao, Director of Information Security at Umbel.

Safeguarding client data has been a top priority for Umbel and the TRUSTe certification is the first step in a series of security measures the company is taking to provide the trust and reliability their customers need to operate in the most secure way possible.

"Umbel is committed to the success of our customers and success starts with trust and transparency. At Umbel, the security and privacy of data are foundational tenets of Umbel's culture and mission. Umbel customers can rest assured of our commitment to safeguarding their data as Umbel grows," said H.O. Maycotte, founder and CEO of Umbel.

The TRUSTe Certification ensures the following:

• Commitment to privacy principles of notice, choice, onward transfer, security, data integrity, access and enforcement
• Proper disclosures and links to privacy policy are provided at the time of data collection
• Security measures are in place to protect any collected and stored data
• Assessment of compliance with TRUSTe's program requirements against the US-EU and US-SWISS Safe Harbor principles

The full list of TRUSTe's regulatory and industry standards can be viewed at www.truste.com.

ABOUT UMBEL:

Umbel empowers sports, nonprofit, media and entertainment companies to make their data meaningful and actionable. Marketers use Umbel to collect, unify, analyze and activate data from disparate sources to create highly personalized multi-channel campaigns to increase revenue. Umbel's vision is to make data the most valuable asset a business can own. Founded in 2010, Umbel is headquartered in Austin, Texas. Visit www.umbel.com to learn more or connect with us on Twitter, Facebook or LinkedIn.

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SOURCE Umbel

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