AUSTIN, Texas, March 10, 2016 /PRNewswire/ -- Umbel, a software company headquartered in Austin, TX, announced today the appointment of Lisa Pearson as the company's first President.
In her new role, Pearson will be responsible for accelerating Umbel's growth, developing new product offerings for current and future clients, and penetrating new markets.
"Lisa has made a profound impact on our organization already, helping us drive marketplace awareness and designing a long term growth strategy. Ascension to this role is a reflection of her leadership capabilities," said H.O. Maycotte, CEO of Umbel. "Her experience working with Fortune 50 companies, combined with a passion for scaling businesses, makes her the ideal candidate to help us realize our projected business growth goals."
Joining the company as its first Chief Marketing Officer last year, Pearson brings over 20 years of leadership experience working with some of the most recognized brands in the world. Prior, Pearson held roles as the Chief Marketing Officer for Bazaarvoice where she was responsible for all aspects of the global marketing presence for the organization and was a key member of the team that took the company public in 2012.
"The transformative impact of first party data and how it unlocks value should not be understated in today's data-driven marketplace," said Lisa Pearson, President of Umbel. "In my new role, I look forward to helping current and future clients develop new revenue streams, while simultaneously charting a path of success for Umbel."
A passionate and vocal advocate for women rising into technology leadership roles, Pearson will be moderating "Smart Women Using Smart Data" during the upcoming SXSW festival on Friday, March 11 at ACL Live in Austin. Joining her will be three accomplished female executives from IBM, Bayer and Rag & Bone, who will provide unique perspectives on the challenges and experiences women face while leading a data-driven transformation within their organizations.
Umbel is a Customer Data Platform that empowers companies to unify and access their own customer data. Powered by the Digital Genome®, Umbel brings together data across silos and marketing execution systems into one unified, beautiful and actionable customer platform. Umbel's vision is to make data the most valuable asset a business can own. Founded in 2010, Umbel is headquartered in Austin, Texas. Visit www.umbel.com to learn more or connect with us on Twitter, Facebook or LinkedIn.
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