TORONTO, Jan. 31, 2018 /PRNewswire/ -- Unata, the leader in 1-to-1 digital solutions for grocers, is revealing the full findings from its third Annual Grocery eCommerce Forecast. The report, completed in partnership with ShopperKit, an in-store fulfillment platform, surveyed over 1,000 U.S. consumers about grocery shopping habits, intent and barriers moving into 2018 to better equip regional grocers with the insights they need to compete in this increasingly competitive industry.
Among the findings:
1) Online grocery shopping continues to rise in popularity
- In 2018, 36% of U.S. consumers plan to shop online for groceries, which is up from 22% of those who shopped online in 2017.
2) The 2018 shopper wants a convenient, flexible online experience and will switch grocers to find it
- 76% of online shoppers will switch grocers for a better digital shopping experience.
3) The secret to a strong fulfillment offering is real-time communication
- 51% of online shoppers want the ability to communicate with their in-store picker during their shop.
"Online grocery adoption has risen year over year, and so has the desire for different methods of shopping online and offline, which was a prominent theme in this year's findings," said Chris Bryson, Founder & CEO at Unata. "Moving into 2018, grocers need an offering that meets the expectations of today's omnichannel shopper."
"Shoppers are fiercely loyal to their local grocery store because food is so personal, and the expectation for a convenient and trustworthy way to shop online from their local store of choice is becoming mandatory," said Jack Record, CEO of ShopperKit. "It's the execution and efficiency of a grocer's fulfillment program that will determine whether or not that expectation is met."
Unata powers industry-leading digital experiences for some of North America's most well-respected grocers, with the mission to innovate the future of the grocery shopping experience. Unata enables 1-to-1 eCommerce, eCircular and eLoyalty experiences, powering the entire digital grocery experience through a single platform. Unata's award-winning work is featured by retailers including Lowes Foods, Raley's, Longo's and more. To learn more, visit www.unata.com or follow Unata on Twitter or LinkedIn.
ShopperKit is an in-store order fulfillment platform designed specifically for Click&Collect in the grocery industry. As eCommerce continues its rapid growth, grocers are seeing their physical stores, located close to customers, act as natural distribution centers. ShopperKit's in-store fulfillment platform enables existing brick & mortar stores to receive, prioritize, and process orders from their online counterparts allowing grocers to offer in-store pickup or delivery services to their online customers.