underWAY™, the Sister Company of Smart for Life, Donates Truck Loads of Product to Joplin Disaster Relief

BOCA RATON, Fla., June 22, 2011 /PRNewswire/ -- Better Health Beverage, the sister company of Smart for Life®, the fastest-growing weight management company in America, is proud to announce its partnership with Convoy of Hope, a nonprofit organization focusing on relief and clean-up initiatives as a result of the recent natural disaster in Joplin, MO. Better Health Beverage has donated 8 truck loads of its popular product underWAY™ in an effort to aid with the immediate relief and recovery of Joplin residents.

Convoy of Hope works to provide help and hope to people in need in the United States and around the world through their children's feeding initiatives, community outreaches, disaster response and partner resourcing. Naturally, Convoy of Hope continues to expand its relief efforts in Joplin, MO, distributing tens of thousands of pounds of food, water and supplies in devastated neighborhoods. "The outpouring of support has been phenomenal," says Hal Donaldson, president of Convoy of Hope. "We are so appreciative that a corporation such as Smart for Life® and Better Health Beverage has donated such a generous amount of product to help the victims of Joplin."

"We feel honored to support such an important and worthy organization during this city's devastating time of need," says Richard Kayne, CEO of Better Health Beverage and Smart for Life®. "Seeing the impact our donations make to the city of Joplin is not only heartwarming but necessary as thousands of families have been affected by this horrific natural disaster."

In addition to Convoy of Hope, underWAY™ and Smart for Life® have also contributed to various other charities, including the Unicorn Children's Foundation, where Smart for Life®'s executives, Dr. and Mrs. Sasson Moulavi and Richard Kayne, were selected as the 2010-2011 Recipient of the Shining Star Award at Mar-A-Lago in March 2011. The Unicorn Children's Foundation is dedicated to assisting children and young adults with developmental, communication and learning disorders through education, awareness, and research. Another big achievement for the company came when The Smart for Life®, underWAY™ Showboat won "Best Theme" during the 2009 and 2010 Seminole Hard Rock Winterfest Boat Parade in Ft. Lauderdale, FL. Other contributions made by underWAY™ and Smart for Life® include the March of Dimes Palm Beach Division, Joe DiMaggio Children's Hospital Tour de Broward, Jacob's Run, Walk & Roll to Cure Spinal Muscular Atrophy, Habitat for Humanity, The Young Dancer Foundation of South Florida, and Brandon Flowers Youth Sports Camp.

ABOUT Convoy of Hope

Convoy of Hope, founded in 1994, is a faith-based organization involved in children's feeding initiatives, community outreaches, disaster response and partner resourcing. Donations can be made to Convoy of Hope at http://www.convoyofhope.org. A $10 donation can be made by texting the word, CONVOY to 50555. Standard message and data rates apply.

ABOUT underWAY™

underWAY's key ingredient, ThinAdventure Fiber™, was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life's work to finding easily palatable solutions to help Americans curb their hunger. ThinAdventure Fiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy, appetite-suppressing fiber in every 16oz. naturally flavored underWAY™ bottle, the three all-natural flavors -- Acai-Pomegranate, Grape and Orange -- have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY™ is truly the healthy way to put hunger on hold.

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Press Contact:
Annette Dallavalle
5W Public Relations
212-584-4299
[email protected]

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SOURCE Better Health Beverage