UniFirst CEO to be Featured on CBS's Hit Reality Series 'Undercover Boss'

WILMINGTON, Mass., Jan. 3, 2011 /PRNewswire/ -- President and Chief Executive Officer Ronald Croatti of UniFirst Corporation, an industry leader in the supply and servicing of uniforms, workwear, and protective clothing, will be featured on the hit CBS series "Undercover Boss," Sunday, Jan. 9 (9-10 pm, ET; 8-9 p.m. CT) on the CBS Television Network.

As part of his "undercover" assignment, Croatti donned a disguise and worked alongside a number of his employee-Team Partners around the country to better understand their jobs and to see if any improvements might be warranted. "Despite the fact I had some difficulties performing many of the various tasks, I was pleased to see the systems and procedures we have in place to ensure quality and customer satisfaction are working nicely in the field," Croatti said. "The Team Partners who 'trained' me were all exemplary workers who treated me and other co-workers with dignity and respect. And that's extremely important to me because it means our founding family values and family culture are also well entrenched throughout our company."

The CBS reality series "Undercover Boss" follows top-level executives of major national corporations as they slip anonymously into the rank and file of their companies. Each week, a different executive leaves the comfort of the executive suite for undercover missions to see first hand the effects their corporate policies have on employees and the products and services they provide.

Editor's Note: NFL playoff games on CBS could slightly delay the airing time of the January 9 episode of "Undercover Boss."

UniFirst is a North American leader in the supply and servicing of uniforms, workwear, and protective clothing, currently outfitting more than 1.5 million workers each business day and helping to enhance the professional image of more than 225,000 businesses throughout the U.S. and Canada. The Company offers managed uniform and apparel service programs with rent, lease, and purchase options. As part of its image- and brand-enhancing services for businesses, UniFirst also offers Facility Service programs including floor mats, mops, and restroom products such as hand soaps, paper towels, and sanitary tissues. For more information, contact UniFirst at 800-455-7654 or visit http://www.unifirst.com.

SOURCE UniFirst Corporation