SAO PAULO and BOCA RATON, Fla., Dec. 3, 2014 /PRNewswire/ -- Unify, a leading communications software and services firm, sponsored race car driver Emerson Fittipaldi in his return to the track in international races after 18 years. Fittipaldi made his return at the Le Mans 6 hours of São Paulo, a race that is part of FIA World Endurance Championship (WEC) and was held last Sunday, November 30, on Interlagos circuit in São Paulo. He wore the Unify brand emblazoned on his race suit and car, and also on signals around the track, in an unprecedented partnership with the company.
A large audience attended the event and closely followed the two-time Formula 1 champion and legendary Indy 500 champion, Fittipaldi, racing a Ferrari 458 Italia GTE from the AF Corse team. The Le Mans 6 hours of São Paulo is the Brazilian race of FIA (International Automobile Federation) competition that was held for the third time in the country and closed the 2014 WEC calendar.
"This was a very exciting partnership, further linking Unify with the promise of speed and high performance," said Bill Hurley, CMO for Unify. "Careful preparation, innovation and continuous reinvention are the hallmarks of a race legend, and these same principles apply to Unify."
"During the race, we were able to further strengthen our relationship with partners and customers who attended the competition and felt the thrill of seeing up close the racing driver and cars," said Reinaldo Opice, Unify Country Manager in Brazil. "It was a strategic opportunity to support Emerson Fittipaldi in his historic return to the tracks."
Unify is one of the world's leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.
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