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Union Square Agency Announces 'Fashion Central at Vanderbilt Hall' ... a Fashion and Lifestyle Pavilion in Grand Central Terminal September 8th, 9th and 10th


News provided by

Union Square Agency

Aug 26, 2010, 03:55 ET

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NEW YORK, Aug. 26 /PRNewswire-FirstCall/ -- In celebration of September Fashion Week and Fashion's Night Out, Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) is creating a Pop-Up environment in the historic Vanderbilt Hall at Grand Central Terminal in New York City. The Hall will be transformed into "Fashion Central", an interactive environment where consumers can experience the excitement of fashion week without an invitation!  

Open to the public, the historic Vanderbilt Hall will host a stylish state of the art Pop-Up shopping and experiential pavilion September 8th, 9th, and 10th.  Brands like Conair, Match.com, Amrita Singh and Silhouette Eyewear will be promoting their latest products and features and offering exciting promotional opportunities.  Consumers will receive complimentary makeovers and beauty touch ups, mingle with VIP guests making special appearances, receive product samples and enter to win fabulous gift bags and prizes.  

The Conair Beauty Patrol will be taping "confessions of bad hair days" from fashionistas attending Fashion Central.  The confessions will be posted on www.conairbeautypatrol.com where visitors can vote for the most outstanding submission.  The winner will receive an entire wardrobe of the latest Infiniti by Conair styling tools.  The first 50 entries will get a sleek wristlet.

Silhouette eyewear will offer abbreviated eyewear makeovers through professional aesthetic consultations complete with cosmetic touches and recommendations on site. While there, enter to win a Silhouette Wellness Package including sunglasses not yet available in the US and exclusive eye-spa gifts.  Runway Magazine's Nole Marin will be giving styling tips and expert advice on Fall wardrobe essentials.

Lucky attendees will be chosen daily to take home the ultimate fashionista gift bag and prizes from Martin Katz, Judith Ripka, Thompson Hotel Beverly Hills, Casio Baby-G watches, Land's End, Solstice, Claire Handbags, Conair, Match.com, Amrita Singh, Eucalan, Love Lost and What I Wore.

"Fashion Central" will celebrate the spirit of Fashion Week by bringing consumers and industry insiders to one location.  This is not your typical fashion event!    

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries Union Square Licensing and Union Square Media, is a NY based company that provides strategic and creative marketing and sales solutions. Services include Intellectual Property Development (focused on integrating sports, entertainment, fashion and lifestyle elements to connect brands, fans and media); Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Television & Film Production. www.unionsqagency.com.

Safe Harbor of the 1995 Private Securities Litigation Reform Act. Statements that are not historical facts contained in this press release are forward looking statements involving a number of known and unknown risks, uncertainties and other factors, which are difficult or impossible to predict, are beyond the control of the Company and may cause the actual results, performance or achievements of the Company to be materially different from those implied by such forward looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date of the statement.

SOURCE Union Square Agency

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