Union Square Agency Hires Acclaimed Production Company for Three-Day Extravaganza on South Beach

Oct 15, 2010, 16:18 ET from Union Square Agency

NEW YORK, Oct. 15 /PRNewswire/ -- Union Square Agency, (USSE Corp., Pink OTC Symbol: UCRP), a New York-based creative marketing agency, is pleased to announce it recently hired the Performance Environment Design Group (PEDG) to serve as the official design and production company for one of the largest New Year's Eve parties in U.S. history.  The three-day extravaganza, dubbed Orange Drive, taking place alongside Miami Beach's Ocean Drive, will include top musical performances and sporting events. PEDG will design and create a 5,000 seat arena which will house all ticketed live entertainment at Orange Drive on the sands of South Beach.

Bringing forth a storied reputation for vast technical knowledge in the entertainment industry, PEDG has worked with the National Football League in designing a comprehensive performance platform for the most-watched American television broadcast event – the Super Bowl.

"We are fortunate to have PEDG on board as a partner for our massive event," said Gary Cioffi, CEO of Union Square Agency. "Their expertise in large-scale events and breadth of knowledge, specifically with the Miami Beach area as a partner of the NFL for Super Bowl XLIV, will make an immediate impact on the production of our festivities."

Orange Drive is a partnership presented by Union Square Agency and the Orange Bowl Committee. The series of entertainment and college football-related festivities will be kicking off on New Year's Eve and extending through January 2nd alongside the famed Ocean Drive from approximately 5th to 14th Street.

"This is an exciting opportunity for me to partner with Union Square Agency and the Orange Bowl Committee," said Doug Bryant, designer and principal of PEDG. "Orange Drive is expected to attract hundreds of thousands of fans. The three-day celebration will be filled with spectacular action."

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.

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SOURCE Union Square Agency