NEW YORK, Oct. 22 /PRNewswire/ -- Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP), a New York-based lifestyle agency, today announced it has selected Mercury Communications Group (MCG) to manage its digital media marketing campaign for Orange Drive, a three-day South Beach extravaganza.
Orange Drive, stemming from South Beach's famed street Ocean Drive, will include top musical performances, sporting events, a Latino concert and VIP hospitality opportunities. The outdoor fete is anticipating hundreds of thousands of fans and expected to be one of the largest New Year's Eve parties in U.S. history.
"In today's world, having a strong and creative online presence is critical for business," said Gary Cioffi, CEO of Union Square Agency. "Using a range of digital media channels, we will be able to drive targeted traffic to our site and generate bottom line results for our inaugural three-day celebration."
MCG has been tasked with an online marketing campaign, to include the design and implementation of Orange Drive's Web site www.orangedr.com, a ticketing engine and ecommerce solution to the 5,000 seat arena which will house nationally recognized live entertainment, social media, mobile phone applications, PPC, SEO, affiliate marketing and targeted marketing research.
Orange Drive is a partnership by Union Square Agency and the Orange Bowl Committee. The series of entertainment and college football-related festivities will be kicking off on New Year's Eve and extending through January 2nd, 2011.
"We are looking forward to working with Union Square Agency as their digital marketing partner," said Jason O'Brien, co-founder of the Mercury Communications Group. "Technology is changing the way communities and relationships are built. Union Square Agency has truly adopted the spirit of innovation. Technology is extending the experience for event goers while adding significant value for all shareholders in the event and entertainment business."
The emerging digital arena is a natural extension of Union Square Agency's core competencies. Union Square Agency fully expects the investment in its digital strategy campaign to leverage other key investments made for the prodigious project.
About Union Square Agency
Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.
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About Mercury Communications Group
Mercury Communications Group (MCG) is a digital media company focused on merging fan/community engagement with brands and celebrities/organizations. MCG has a suite of proprietary solutions for the web, social media and mobile. Since 2004, MCG has been increasing revenue for some of the world's leading talent, organizations, brands and philanthropies. MCG is headquartered in New York with offices in Los Angeles, Toronto, Montreal and Rio de Janeiro.
SOURCE Union Square Agency