United Airlines Named Title Sponsor of "Somebody Feed Phil" & Launches Airline Ticket Giveaway Tied to Season 9 Debut

'Somebody FIND Phil' sweepstakes gives fans a chance to guess the cities featured in upcoming season of award-winning travel show for a chance to win tickets and meet host Phil Rosenthal

Season 9 streams for free on Phil Rosenthal World YouTube channel in early 2027 and exclusively on United seatback screens

As title sponsor of Somebody Feed Phil and An Evening with Phil Rosenthal Live Tour, United plans brand integrations, new content and special customer offers throughout 2027

CHICAGO, Nov. 10, 2026 /PRNewswire/ -- United Airlines is the new title sponsor of the award-winning travel show Somebody Feed Phil and will offer MileagePlus^® loyalty members a chance to win flights and meet Phil Rosenthal, the show's host, writer, producer and creator.

Season 9 of the hit show will include eight episodes and stream for free on Phil Rosenthal World YouTube channel in early 2027.

Under the terms of the 'Somebody FIND Phil' sweepstakes, sponsored and administered by United, fans can visit www.somebodyfindphil.com and guess the cities that will be featured in the show's upcoming season.

The Season 9 episode list will officially be announced in December.

For every correct guess, participants are entered for a chance to win a roundtrip flight for two, in any class of service, to one of the eight cities featured in Season 9. United will give away eight pairs of tickets throughout the month of December.

United will also draw one grand prize winner that includes a roundtrip flight for two, in any class of service, to one city featured in Season 9, plus a meal with Phil at his Los Angeles hot-spot Max & Helen's diner.

The 'Somebody FIND Phil' sweepstakes is open to all MileagePlus members. Joining is free, and members can earn miles toward future adventures and unlock exclusive experiences around the world.

"I think traveling is the most mind-expanding thing you can do in your life, and our show tries to get you to see the world and experience someone else's experience – so, what better partner than a world-class airline that flies people to my favorite places: All. Of. Them!" said Rosenthal. "People always ask me where we'll take the show next, and now, with some help from United, our fans can have fun guessing the cities we'll feature in Season 9 and get a chance to win tickets to actually visit some of those same places!"

As a title sponsor of Somebody Feed Phil and An Evening with Phil Rosenthal Live Tour, United will exclusively offer the new season of the show on its seatback entertainment system and plans brand integrations, social and advertising content and special customer offers partnering with the show and live tour throughout 2027.

"Somebody Feed Phil makes you want to get on a plane," said United Chief Advertising Officer Maggie Schmerin. "For nearly a decade, Phil has taken viewers along as he discovers the people, food and experiences that make cities around the world worth visiting – and that sense of curiosity and connection is what makes this relationship such a natural fit for United. Phil has built a special, emotional connection with his audience, and we're excited to help turn some of that inspiration into actual travel while introducing the show to even more people in 2027 and beyond."

MileagePlus offers program members benefits including miles that never expire, no blackout dates, ticket purchasing with miles or a combination of miles and cash, no change fees on flight award tickets, miles pooling allowing travelers to combine their miles in a joint account and more.

And earlier this year, United gave travelers three new reasons to hold and use a United MileagePlus credit or debit card: the ability to earn up to twice as many miles on flights as non-cardholders, 10% or more savings on award tickets and access to special inventory of its lowest-priced award seats.

Somebody Feed Phil debuted on Netflix in January 2018, and in each episode, Rosenthal explores local cuisine and highlights regional charities and non-profits. The show has earned notable accolades, including a Primetime Emmy nomination and Critics Choice Real TV Awards for Best Travel/Adventure Show and "Male Star of the Year." In 2026, the show announced it was moving to YouTube starting in 2027 as part of a deal with Banijay America and Banijay Rights.

Rosenthal is an award-winning television writer and producer and New York Times best-selling author, best known as the creator and executive producer of the critically acclaimed CBS sitcom, Everybody Loves Raymond (1996–2005). More recently, he has hosted food and travel documentaries including I'll Have What Phil's Having on PBS and Somebody Feed Phil and wrote three best-selling books: Somebody Feed Phil: The Book (2022), Just Try It! (2024) and Phil's Favorites (2025).

Abbreviated 'Somebody FIND Phil' Rules
NO PURCHASE NECESSARY. Void where prohibited. Open to United MileagePlus^® members who are legal residents of the 50 US & DC, age 21+. Runs 11/10/26–11/30/26. At least 1 correct guess is required to earn an entry. Odds depend on the number of eligible entries and correct guesses. Sponsor: United Airlines, Inc. To enter and view Official Rules, visit SomebodyFindPhil.com. 

About United

At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol "UAL".

Banijay Entertainment – Let's Show the World

Award-winning media and entertainment powerhouse, Banijay Entertainment spans 25 territories and delivers an average 19,000 hours of content and 3,000 live events globally each year. An innovative leader, in 2025 alone, it collectively launched 315+ new non-scripted titles, 140+ scripted titles, 110+ shows on streaming platforms, and had 45 formats active in more than 3+ territories.

A home for today's story makers, and the creative pioneers of tomorrow, the business puts creators first, uniting the best creative minds to shape the next generation of diversified entertainment. The masters of super brands like MasterChef, Big Brother, Gogglebox, Survivor, Gold Rush, Race Across the World and The Traitors, scripted icons like Peaky Blinders, Fleabag, Call the Midwife, Shameless, Skins, The Tourist and Black Mirror, and live spectacles including the Olympic opening and closing ceremonies, the business nurtures ideas at-scale, defining culture and inspiring audiences worldwide. Its latest standout titles include Football Island, Legends, The Crash, The Buccaneers, A Gorilla Story: Told by David Attenborough, Fear Factor: House of Fear and The Circle.

Built on independence, creative freedom and pioneering entrepreneurialism, Banijay Entertainment merged with All3Media in July 2026 through a strategic partnership between RedBird IMI and Banijay Group. Jeff Zucker, CEO of RedBird IMI, is Chairman of the Board, Marco Bassetti serves as Chief Executive Officer, and Jane Turton as Deputy Chief Executive Officer.

SOURCE United Airlines