United Real Estate Expands in Pacific Northwest and Southwest with MORE Realty

In this move, United enters Nevada and New Mexico for the first time, expanding its national footprint to 34 states with 170 offices and more than 22,000 agents. With the support of United, MORE Realty is eyeing expansion to several Western states with new territory to be announced in the coming weeks.

Owners, Denise and Paul Knighton founded MORE Realty in 2015 and grew their firm to 900 agents operating in four states within a decade. It is now the largest brokerage in Oregon. As a force multiplier of their continued success, they have forged a union with United to tap into the deep resources of its national network for growth opportunities. The brokerage is planning to triple the number of clients served within the next three to five years.

Paul Knighton, President and CEO of MORE Realty, comments on what's driving their move to United's national network:

"The main drivers in our decision to affiliate with United are the people we'll be working with and the trust we have in them, as well as the added opportunities that this will bring for our agents. We have found good people we can trust in United. Their talent, collaboration and resources will enable us to work toward something greater together than we could on our own. Our company ownership, name, identity and culture remain intact, and we now have even more resources to help agents thrive. It's all about caring for people and providing the best possible support."

"United's purchasing power was also a major factor in our decision to affiliate. With scalability now a reality, we benefit from an umbrella of tools, support, merger and acquisition assistance and technology. The ability to take on new opportunities is possible because there's a strong, enthusiastic partner supporting our growth," he added.

Denise Knighton, Vice President of MORE Realty, highlights the benefits the partnership brings to their brokerage operations:

"I'm particularly excited about United's Bullseye Cloud-Based Productivity Platform. It offers a seamless, single-login experience for agents and staff to access all the tools they need, saving valuable time and simplifying workflows. The National Referral Network is another incredible asset, as it will connect our agents' clients they refer out of state with trusted agents across the country. The referral department handles all the work to match clients with agents and manage the transaction, freeing up our team to focus on what they do best. We also look forward to the collaboration within United's Broker Network and tapping into the ideas of other owners across the country."

United Real Estate Group CEO Dan Duffy explains their alignment of values:

"United Real Estate was purpose-built to prioritize the well-being of the people and communities we serve. Every decision we make is guided by our commitment to helping our partners and agents grow and thrive. Paul, Denise and their leadership team have built MORE Realty on a foundation of compassion and care with the same dedication to helping others. We are excited to welcome them into our national network and be a part of the continuation and acceleration of their success."

United Real Estate President Rick Haase comments on the synergy:

"Paul, Denise and team will be such great additions to our national network. Their culture and appetite for excellence are perfectly aligned with our mission to improve the financial trajectory of our agents' and brokers' careers and lives. Our ability to deliver high-impact tools and services as well as our national network of brokerage operations experts will be rocket fuel for their growth."

MORE Realty is the second, and one of the largest brokerages to affiliate with United in the past twelve months and follows the March 2024 affiliation of Naples, Florida-based Premiere Plus Realty and 1,500 agents serving Southwest Florida.

About MORE Realty

MORE Realty was established in 2015 by Paul and Denise Knighton and is the largest residential brokerage in Oregon. Through the provision of agent training, cutting-edge technology and support, MORE Realty agents are equipped to provide the best client representation and transaction results. The company remains committed to their conviction that well-trained and thoroughly supported agents can positively impact the real estate community. For more information, visit MORERealty.com. MORE® is a registered trademark of MORE Realty.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 34 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes over a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.6 million listings data warehouse generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 25,000 real estate and auction professionals across four continents. United Real Estate Group produced 90,000 transactions and $30.7 billion in sales volume in 2024. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.

To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.

Press contact:
April Gonzalez
Media & Investor Relations
[email protected]
504-237-3500

SOURCE United Real Estate