United Soccer League and Gainbridge® Announce Historic Naming Rights Partnership of USL Super League

Groundbreaking Multi-Year Agreement Introduces the Gainbridge Super League, Marking a Major Milestone for Women's Sports

TAMPA, Fla., April 22, 2025 /PRNewswire/ -- The United Soccer League (USL) and Gainbridge^®, a Group 1001 company, today announced a historic, long-term partnership, making Gainbridge^® the first- ever entitlement partner of a professional soccer league in the United States. As part of a multi-year agreement, Gainbridge^® will become the Official Partner and Exclusive Financial Services Partner of the newly named Gainbridge Super League, a Division One professional women's soccer league, beginning in the 2025/26 season. This marks a major milestone in the growth of women's sports and the business of soccer.

"This is a landmark moment for professional soccer," said Amanda Vandervort, President of the USL Super League. "Gainbridge^®'s belief and investment in what we're building demonstrates a long-term commitment to the success of professional women's soccer and will help elevate our league, clubs, players, and communities by driving resources, expanding visibility, and creating lasting opportunities for growth. This partnership reinforces that women's sports are thriving and deserve investment at the highest level."

Gainbridge^® is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone, no matter their budget or financial knowledge. Their investment in the USL Super League comes at a time of historic sponsorship growth in women's sports.

"Our mission at Group 1001 is to transform communities through sports and education," said Dan Towriss, President and CEO of Group 1001. "Supporting women's sports and partnering with the USL aligns with our company's mission and values, prioritizing inclusivity, empowerment, and community. With partnerships spanning the WNBA, professional tennis, the LPGA, and now the Gainbridge Super League, more than 40 percent of our sponsorship dollars are dedicated to accelerating the growth of women's sports."

Earlier this month, Gainbridge^® named Briana Scurry, one of the most accomplished goalkeepers in United States soccer history and a two-time Olympic champion, as a brand ambassador. A trailblazer in the sport, Scurry played a pivotal role in the U.S. Women's National Team's 1999 World Cup victory and was inducted into the National Soccer Hall of Fame. She joins an elite roster of Gainbridge^® women ambassador athletes, including WNBA star Caitlin Clark, tennis icon Billie Jean King, and LPGA legend Annika Sörenstam.

Gainbridge® will expand its presence across the USL ecosystem as the Official Annuity Partner of its leagues and its USL Super League clubs.

"Teaming up with Gainbridge^®, a forward-thinking brand that values opportunity, integrity, and empowerment, strengthens our league and supports our commitment to expanding the game," said Paul McDonough, USL President and Chief Soccer Officer. "Their investment highlights the rising opportunities in soccer and underscores the value of being part of this growing movement. This partnership is a key step forward in creating new opportunities for players, coaches, and fans across the United States."

As part of today's announcement, the USL unveiled the new Gainbridge Super League wordmark, marking the beginning of an integrated brand presence across social, digital, broadcast, in-stadium, and on kits for the 2025/26 season.

About United Soccer League

Founded in 1986, the United Soccer League (USL) is the largest and fastest-growing soccer organization in the United States, impacting more than 200 communities nationwide. The USL is the first and only organization to offer a comprehensive youth-to-professional pathway for both men and women under one ecosystem. This structure includes four men's leagues: the newly announced, top-tier professional Division I league, the USL Championship (Division II), USL League One (Division III), and USL League Two (pre-professional). The women's pathway includes the top-tier USL Super League (Division I), which debuted in 2024, and USL W League, the country's leading pre-professional women's league. The USL also oversees USL Academy, a progressive talent development platform, and USL Youth, a premier national youth platform.

With multi-year national and international media rights agreements across various platforms, including CBS Sports, ESPN, and Peacock, the USL is the most widely accessible soccer league in the country.

About the USL Super League

The USL Super League is a Division 1 professional women's soccer league providing more opportunities for more women in more communities. The USL Super League debuted in August 2024 with eight clubs – Brooklyn FC, Carolina Ascent FC, Dallas Trinity FC, DC Power FC, Fort Lauderdale United FC, Lexington SC, Spokane Zephyr FC, and Tampa Bay Sun FC. Expansion side Sporting JAX is set to compete in the 2025/26 season.

About Gainbridge® 

Founded in 2018, Gainbridge Insurance Agency, LLC ("Gainbridge®") is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone, no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Indiana. For more information, visit www.gainbridge.io or follow and connect with us on X and LinkedIn.  

About Group 1001   

Group 1001 Insurance Holdings, LLC ("Group 1001") is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.

As of December 31, 2024, Group 1001 had more than 1,500 employees and combined assets under management of approximately $67.8 billion and currently provides over 496,000 active annuity contracts and life insurance policies. It comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Life and Annuity Company, Clear Spring Property and Casualty Group, Clear Spring Health, and the RVI Group, among others.

SOURCE United Soccer League