"Gluten-Free Foods in the U.S. 6th Edition", offers analysis of gluten-free foods focuses on traditionally grain-based products in the following categories: Salty Snacks, Crackers, Fresh Bread, Pasta, Cold (ready-to-eat) Cereal, Baking Mixes, Cookies, Flour, and Frozen Bread/Dough.
As in its previous analyses of the market for gluten-free (GF) foods, the author has established two main criteria for determining whether a product falls within its market definition: whether the product could possibly contain gluten; and whether a product is clearly labeled and marketed as gluten-free.
Growth rates in the gluten-free foods market are expected to slow significantly from the high double-digit levels experienced a decade ago to solid, but less glamorous, single digit rates in the coming years. The author projects all-channel sales of gluten-free foods in the nine categories analyzed to achieve sales of more than $2 billion in 2020, up nearly $400 million from 2015.
Key Topics Covered:
CHAPTER 1 EXECUTIVE SUMMARY Report Scope Research Methodology Definition of Gluten-Free Foods for Market Sizing WHAT IS GLUTEN, AND WHY AVOID IT? Definition of Gluten Medical Reasons for Gluten-Free Eating Other Motivations for Going Gluten-Free (percent of gluten-free consumers) MARKET TRENDS AND OPPORTUNITIES Market Size LEADING MARKETERS AND MARKETING INITIATIVES THE RETAIL AND FOODSERVICE MARKETPLACE PRODUCT TRENDS AND OPPORTUNITIES THE GLUTEN-FREE CONSUMER Consumers With Allergy and Gluten Concerns Gluten and other Ingredients in the Dietary Spotlight Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products Gluten Intolerance Demographics Urban Consumers Opt for Gluten-Free Foods A Third of Consumers Report Recent Use of Gluten-Free Foods Gluten-Free Perceived as Healthier
CHAPTER 2 WHAT IS GLUTEN, & WHY AVOID IT? KEY POINTS Gluten Occurs Naturally in Only Three Grains When Eating Gluten Is Not an Option Gluten Related Disorders Celiac Disease Dermatitis Herpetiformis Gluten Ataxia Wheat Allergy Non-Celiac Gluten Sensitivity Weakened Intestinal Barrier May Be at Fault More Than Gluten May Be Involved Food Allergies Affect More Than 8 Million Americans The Food Allergen Labeling and Consumer Protection Act of 2004 The Big 8 Food Additive Intolerance Reactions to Allergens and Additives Allergic Reaction to Additives Relatively Small Severe Allergic Reactions Allergy Increases May Be Due to Better Reporting Food Intolerances Food Sensitivity Consumers Alter Habits To Deal With Allergies Dining Away From Home When Gluten-Free Is a Choice FDA's Regulation of Gluten-Free Claims Gluten-Free Terms Inside the Regulation
CHAPTER 3 MARKET TRENDS & OPPORTUNITIES KEY POINTS Scope of Market Retail Sales in Key Categories Approach $1.6 Billion in 2015 MARKET AND CATEGORY SALES TRENDS Growth of Gluten-Free Foods Remains Strong, But Is Slowing GLUTEN-FREE FOOD USAGE TRENDS AND CONSUMER PERSPECTIVES Purchase Rate of Gluten-Free Foods Shows Significant Increase Motivations for Use Reflect a Market in Transition Snack Foods Especially Popular Among Gluten-Free Consumers Satisfaction With Range and Quality of Gluten-Free Foods GrowsAnd So Does Dissatisfaction Going Above and Beyond with Labeling Perception of Gluten-Free as a Gimmick or a Fad Increases GLUTEN-FREE MARKET TRENDS AND INFLUENCES Celiac Prevalence Plateaus While Gluten-Free Eating Triples U.S. households presently watching diet) Free From Is a Top Criterion for Healthy Foods Many People Who Choose to Eat Gluten-Free Do Feel Better Ancient Grains Satisfy a Multitude of Consumer Demands Half of Consumers Say Ancient Grains Are Healthier Ancient Grains Are Spared the Stigma of Refined Carbs Weight Loss and Eating Gluten-Free Gluten-Free May Be Losing Some Marketing Edge MARKET FORECAST Forecasts a $2 Billion Market in 2020
CHAPTER 4 COMPETITIVE ENVIRONMENT KEY POINTS MARKETER LANDSCAPE Category Leadership Pinnacle Foods Acquires Boulder Brands Permira Acquires Medora Snacks with Global Expansion in Mind Enjoy Life Foods Joins Mondelez International MARKETER SNAPSHOTS THE HAIN CELESTIAL GROUP B&G FOODS BLUE DIAMOND GROWERS BOB'S RED MILL NATURAL FOODS TH FOODS (CRUNCHMASTER AND HARVEST STONE) SNYDER'S-LANCE GENERAL MILLS Food Should Taste Good PAMELA'S PRODUCTS ANCIENT HARVEST ENJOY LIFE FOODS INVENTURE FOODS LUNDBERG FAMILY FARMS MEDORA SNACKS MARY'S GONE CRACKERS NATURE'S PATH FOODS PRODUCT CATEGORY SALES AND TRENDS Gluten-Intolerant Consumers Show Increased Use of Traditionally Grain-Based Foods Salty Snacks Account for Over 40% of 2015 Gluten-Free Sales Category Snapshot: Salty Snacks Category Snapshot: Crackers Category Snapshot: Fresh Bread IDDBA Trends Forecast Sees Opportunity in Ancient Grains, Gluten-Free Gluten-Free Consumers Still Want Better Bread Products Category Snapshot: Cold Cereal Category Snapshot: Cookies and Sweet Baked Goods Survey Responses, 2015 Category Snapshot: Baking Mixes and Flour
CHAPTER 5 THE MARKETPLACE: RETAIL AND FOODSERVICE KEY POINTS FOOD REGULATION AND BEST PRACTICES more closely, 2015 (percent of adults) food safety more closely, 2015 (percent of adults) FDA's Allergen and Gluten Regulations Do, and Don't, Extend to Foodservice Allergen Labeling Gluten-Free Labeling Food Marketing Institute Advises on In-Store Protocols Gluten-Free Training, Certification Programs Available for Restaurants Beyond Shelf Tags: Retailers Invest in Gluten-Free Fills Need for Fresh Bakery Items Bakehouse Items Make Passover Sweeter The Newly Gluten-Free Get Expert Guidance From Whole Foods Loan Program Demonstrates Support for Local Gluten-Free Producers Trader Joe's Invigorates Gluten-Free With Frequent Product Rollouts ALDI Stakes Claim to Health and Wellness Leadership More Gluten-Free Products in Target Revamp Coborn's G Free Bakery Fare Is Selling Like Hotcakes Merchandising Gluten-Free: Dedicate or Integrate? THE GLUTEN-FREE GROCERY SHOPPER Gluten-Free Shopping a Positive Experience for Most consumers) Gluten-Free Consumers Are Mindful Shoppers Store-Made, Pre-Cooked Meals Favored by Gluten Intolerant Watching Diet, 2016 (percent of U.S. households) Gluten-Intolerant Households Shop Natural Chains at Twice the Average Rate Gluten-Free on the Menu Restaurant Penetration of Gluten-Free Skyrockets to 24% Fast-Casual, Casual Restaurants Most Likely to Offer Gluten-Free Fare Midwest Shows Above-Average Gluten-Free Menu Penetration Menus with American Cuisine Account for 25% of Gluten-Free Items Nearly 25% of Gluten-Free Menu Items Are Entrées Nearly 40% of Gluten-Free Menu Items Include Cheese Chefs: Gluten-Free Cuisine Cools Somewhat as a Culinary Trend for 2016 THE GLUTEN-FREE DINER Half of Consumers Use Nutritional Information at Restaurants One-Fifth of Gluten-Free Shoppers Are Also Gluten-Free Diners Zagat: Four in 10 Avid Diners Think Gluten-Free is Passé; Most Disagree Millennials Are Food-Flexible Diners Gluten-Freers Have Strong Opinions About Fast Food Meal Kits: Industry Disrupter? Love With Food Acquires Three Gluten-Free Rivals in Two Years
CHAPTER 6 PRODUCT DEVELOPMENT AND MARKETING TRENDS KEY POINTS Clean Ingredients: Simpler, Fewer, Minimally Processed Quinn Snacks Takes Transparency to New Level Simply 7 Snacks Founded on Principle of Clean, Simple Ingredients One Degree Organics Advances Veganic Farming Practices New Gluten-Free Food Products Are Powered by Plant Protein Pulses Ideally Suited to Gluten-Free Snacks and Pastas Waves of Grain Desire to Eat More Whole Grains Draws Consumers to the Ancients Consumers Seek Out Sprouted Grains for Health, Nutrition SELECTED NEW GLUTEN-FREE PRODUCTS Lundberg Rice Chips
CHAPTER 7 THE CONSUMER: OPINIONS, PREFERENCES, INFLUENCES, BEHAVIORS KEY POINTS Methodology Demographic Indicators GLUTEN AVOIDANCE IN FOOD INTOLERANCE AND DIETARY CONTEXT Consumers With Allergy and Gluten Concerns Gluten and other Ingredients in the Dietary Spotlight Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products Higher Education, Aging Are Factors In Diet Watching U.S. adults) Gluten Intolerance Demographics Urban Consumers Opt for Gluten-Free Foods THE GLUTEN-FREE CONSUMER A Third of Consumers Report Recent Use of Gluten-Free Foods Younger Adults With Children Are Above Average in Gluten-Free Consumption Gluten-Free Perceived as Healthier Multiple Health Reasons Motivate Core Group of Gluten-Free Food Buyers