United States Ride-On Mowers Industry to 2027: Increasing Penetration of Recreational Facilities Drives Growth

DUBLIN, Jan. 31, 2023 /PRNewswire/ -- The "U.S. Ride-On Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027" report has been added to  ResearchAndMarkets.com's offering.

The U.S. ride-on mowers market is expected to grow at a CAGR of 4.94% during 2022-2027.

The market is expected to witness shipments of around 2,491.02 thousand units in 2027. The rising growth can be attributed to the increasing popularity of landscaping services across the country due to the rising need to provide an aesthetic appeal to commercial and residential lawns and gardens.

Also, the surging investment in large lawn acreage of commercial properties as compared to residential units is boosting the demand for these services & hence the demand for riding lawn mowers from professional landscaping service providers in the market.

The country's government is making significant investments in the construction of outdoor open spaces. For instance, according to U.S. Census Bureau, in 2020, the local & state government of the country spent more than USD 10 billion on the construction of parks, sports infrastructure & community centers. Hence, such expansion of green spaces is boosting the U.S. ride-on mowers market.

The manufacturer-led programs' growth further supports the U.S. ride-on lawn mowers market. The vendors are undertaking referral programs that reward existing customers for bringing in new ones. For instance, John Deere rewards the person who refers ZTrak Commercial Zero Turn Mower with a discount of USD 100 on purchasing parts, service, or equipment & also offers the referred person a discount voucher of USD 50.

The growing usage of artificial turf in sports facilities such as cricket pitches, football grounds, and others to escape from the high cost of regular mowing and other maintenance cost associated with fertilizers, water, and others is expected to hamper the demand for ride-on lawn mowers in the market during the forecast period.

Key Industry Highlights

• Battery life, amount of power, and price are the primary concerns of consumers concerning battery-powered ride-on lawn mowers. With the growing usage of Li-ion batteries in riding lawn mowers and other equipment, the price is declining significantly, thereby influencing its purchase among customers.
• Remote-controlled mowers, electronic speed control & tight turn technology, are recent trends gaining momentum in the U.S. ride-on lawn mowers market.
• The declining yard size in U.S. households due to the increasing demand for larger homes is expected to push the demand for walk-behind mowers, thereby hampering the demand for ride-on mowers in the market.
• The supply chain disruptions, labor shortages, and inflation significantly impacted the construction sector in 2020 and 2021. However, in 2022 and 2023, the spending on amusement & recreation construction is expected to increase by more than 7.5% and 6%, respectively, thereby offering substantial growth opportunities for the U.S. ride-on mowers market.

Industry Trends and Opportunities

Increasing Penetration of Recreational Facilities

• Recreational facilities such as parks, playgrounds, and others help strengthen the citizens' healthy and vibrant community. Moreover, it also helps in attracting home buyers & increases the value of the property close to the open space.
• The California government focuses on expanding outdoor spaces by investing in public park improvements. In 2022, California's local & state leaders granted nearly USD 15 million in funds for the expansion of outdoor facilities.
• The Florida Department of Environmental Protection (DEP) is taking initiatives to boost the green cover across the state. The plan for developing new playgrounds at St. Andrews State Park is underway. Such expansion of green spaces is boosting the U.S. ride-on mowers market.

Growing Demand from Golf Courses

• Even after the pandemic in 2020, participation in golf observed remarkable growth. In 2020, the number of golfers across the U.S. reached around 25 million, witnessing a growth of nearly 500,000 and an increase of about 2% compared to 2019.
• The U.S., accounting for more than 16,000 golf courses, has one of the highest numbers of golf courses worldwide.
• The higher penetration of golf courses in the Southern U.S. compared to other regions is expected to generate higher demand for the equipment from the region.

Vendor Landscape

Vend competition is based on innovation, product updates, product portfolio, product differentiation, and pricing. Vendors try to break the price-based competition by relying on value-added sales offerings that offer them a competitive advantage and better margins. During the forecast period, the new product development initiatives for various lawns will intensify the competition in the U.S. ride-on mowers market.

Deere & Co., Husqvarna, Kubota, STIGA, and The Toro Company are among the few significant vendors in the US ride-on mowers market. The competition among these leading players is high. Several players offer various gardening equipment to achieve economies of scale.

Other players in the industry are AriensCo, Bobcat, and Briggs & Stratton. Most players followed the acquisition strategy to become industry leaders.

For instance, in May 2021, AriensCo acquired AS-Motor, a Germany-based mowers manufacturer, which sells its mower products via 100 dealers in France; over 300 dealers in Germany; and distributors in the rest of the world and Europe. This acquisition enabled AriensCo to expand its reach across the European region.

Key Vendors

• Ariens Company (AriensCo)
• Deere & Company
• Honda
• Husqvarna Group
• Kubota Corporation
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• AGCO
• Altoz
• AS-Motor
• Bad Boy Mowers
• Bobcat Company
• Briggs & Stratton
• Chervon Group
• Emak Group
• Generac Power Systems
• Greenworks Tools
• Masport
• Metalcraft of Mayville
• STIHL
• SUMEC Group Corp.
• Swisher Inc.
• Techtronic Industries
• Textron Inc.
• The Grasshopper Company
• Walker Manufacturing
• Wright Manufacturing
• Yangzhou Weibang Garden

Key Questions Answered
1. How big is the U.S. ride-on mowers market?
2. What is the growth rate of the U.S. ride-on mowers market?
3. What will be the U.S. ride-on mowers market share in the number of units by 2027?
4. Who are the key players in the U.S. ride-on mowers market?
5. What are the market trends impacting the U.S. ride-on mowers market?

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market Segmentation by Product
4.4.2 Market Segmentation by End-User
4.4.3 Market Segmentation by Fuel
4.4.4 Market Segmentation by Transmission
4.4.5 Market Segmentation by Blade Type
4.4.6 Market Segmentation by Drive Type
4.4.7 Market Segmentation by Start Type
4.4.8 Market Segmentation by Distribution Channel

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Premium Insights
7.1 Overview
7.2 Key Highlights
7.3 Snippets
7.4 Vendor Landscape

8 Introduction
8.1 Overview
8.1.1 Development of Li-Ion Battery
8.2 History of Lawn Mowers
8.3 Consumer Behavior
8.4 Walk-Behind Vs. Ride-On Lawn Mower
8.5 Lawn Mowers Market: Expert Insights
8.6 Us Lawn & Lawn Equipment Insights
8.7 Us Gasoline Price Trend Analysis
8.8 Penetration of Green Spaces
8.9 Recent Developments
8.9.1 New Product Launches
8.9.2 Mergers, Acquisitions, & Partnerships
8.10 Declining Demand for Gasoline-Based Ride-On Lawn Mowers
8.11 Dynamics of Landscaping Industry
8.12 Value Chain Analysis
8.12.1 Overview
8.12.2 Raw Material & Component Suppliers
8.12.3 Manufacturers
8.12.4 Dealers/Distributors
8.12.5 Retailers
8.12.6 End-Users
8.13 Regulations & Standards
8.13.1 Lawn Mowers
8.14 Impact of Covid-19

9 Market Opportunities & Trends
9.1 Growing Landscaping Industry
9.2 Increasing Influx of Alternative Fuel Options
9.3 Internet Shaping End-User Purchasing Behavior

10 Market Growth Enablers
10.1 Growing Demand from Golf Courses
10.2 Growing Manufacturer-Led Programs & Initiatives
10.3 Increasing Penetration of Recreational Facilities

11 Market Restraints
11.1 Growing Usage of Artificial Grass & Rise in Xeriscaping
11.2 High Upfront Cost & Longer Replacement Cycle
11.3 Eroding Vendor Margins Due to Volatility in Raw Material Prices

12 Market Landscape
12.1 Market Overview
12.2 Macroeconomic Factors
12.2.1 Gdp
12.2.2 Construction Outlook
12.3 Market Size & Forecast
12.3.1 Value
12.3.2 Volume
12.4 Market by Geography
12.4.1 Value
12.4.2 Volume
12.5 Five Forces Analysis
12.5.1 Threat of New Entrants
12.5.2 Bargaining Power of Suppliers
12.5.3 Bargaining Power of Buyers
12.5.4 Threat of Substitutes
12.5.5 Competitive Rivalry

13 Product

14 Fuel Type

15 End-User

16 Transmission

17 Drive Type

18 Start Type

19 Blade Type

20 Distribution Channel

21 Region

22 South

23 West

24 Midwest

25 Northeast

26 Competitive Landscape

27 Key Company Profiles

28 Other Prominent Vendors

29 Report Summary

30 Quantitative Summary

31 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/l0cdol-s-ride-on?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]
 
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
 
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

SOURCE Research and Markets