TROY, Mich., Aug. 23, 2017 /PRNewswire/ -- United Wholesale Mortgage (UWM) today announced the promotion of Sarah DeCiantis to Chief Marketing Officer. DeCiantis had served as Vice President of Marketing since joining the company in early 2014.
"Sarah has been an amazing leader at our company for years and helped build the top marketing team in the country," said Mat Ishbia, President and CEO of UWM. "She has been the key driver behind UWM's strategic approach to marketing, which has helped catapult us to the No. 1 wholesale lender in America. I am excited that she will take on an even bigger role as we work towards our aggressive growth plans at UWM."
DeCiantis will spearhead marketing and strategy for UWM, which has revolutionized the impact that marketing teams can have on overall company success. Since joining UWM in early 2014, DeCiantis has built out a 30-person Marketing team and transformed it from sales support to a driver of sales growth – playing a key role in becoming the top wholesale lender in the nation.
"I'm honored to take on this leadership role at UWM," DeCiantis said. "We've built one of the top marketing teams in the country with incredibly skilled, creative people, and I'm looking forward to taking the company to the next level in this new role."
DeCiantis will continue to oversee UWM's marketing, public relations, advertising, social media, creative and CRM that have established the company as the gold standard of the wholesale mortgage industry.
Under DeCiantis' leadership, UWM's marketing team took client service to a new level with the introduction of its Marketing Toolbox service. Brokers are given access to a variety of collateral to facilitate their business growth and awareness campaigns, such as customizable videos, press release templates, social media images, emails and radio scripts.
"Everyone is working toward the common goal of being the best, whether it's technology, client service, marketing, anything. We're going to continue to provide mortgage brokers the tools and marketing support to help them compete in their local markets," DeCiantis said.
Prior to joining UWM, DeCiantis served as the Director of Partnership Marketing for Palace Sports & Entertainment and was an account leader at advertising agencies McCann, Campbell-Ewald and Doner.
About United Wholesale Mortgage
Headquartered in Troy, Michigan, United Wholesale Mortgage (UWM) is the #1 wholesale lender in the nation, providing state-of-the-art technology and unrivaled client service, from the industry's leading account executives. Operating under parent company United Shore, UWM is known for its highly efficient, accurate and expeditious lending support, UWM underwrites and provides closing documentation for residential mortgage loans originated by independent mortgage brokers, correspondents, small banks and local credit unions. UWM's exceptional teamwork and laser-like focus on delivering innovative mortgage solutions are driving the company's ongoing growth and its leadership position as the foremost advocate for mortgage brokers. For more information, visit www.uwm.com or call 800-981-8898. NMLS #3038.
MEDIA CONTACT: BRAD PETTIFORD, Communication Strategist [email protected] p (855) 888-8737, ext. 3160 1414 East Maple Road, Troy, Michigan 48083 UWM.com