UnitedMasters Expands Commitment to Independent Artists in Brazil with Key Brand Partnerships

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Mar 26, 2025, 16:07 ET

The American distribution platform is amplifying its presence in Brazil with an exclusive event in partnership with The Coca-Cola Company, featuring selected artists performing at the event and at Coke Studio at Lollapalloza Brasil.

SÃO PAULO, March 26, 2025 /PRNewswire/ -- UnitedMasters, one of the leading software and services platforms for independent artists, is celebrating three years of operation in Brazil. Through its unique mix of music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. Founded by American entrepreneur Steve Stoute, the company fuels the careers of artists like Brent Faiyaz, BigXThaPlug, Floyymenor, and Tobe Nwige—and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. The company connects over 2M+ independent artists on its platform with global brands like ESPN, NBA, NFL, Visa and Coca-Cola.

"Brazil is at a cultural tipping point—its artists and creatives are shaping global culture like never before. At UnitedMasters, we see the power of this movement and are here to amplify it. Brazil is one of the fastest-growing music markets in the world, and independent artists have a massive opportunity to take control of their careers on a global stage. By stepping into this space, we're not just entering a market—we're building a bridge for Brazilian artists to connect with international audiences, brands, and opportunities that will define the future of music," says Steve Stoute, UnitedMasters' founder and CEO.

In Brazil, UnitedMasters has already attracted tens of thousands of artists to its platform and directly supports over 150 partner artists. Among them is Veigh, the first Brazilian artist to reach the top spot on Spotify's Global Debut chart, with Novo Balanço, the most-streamed Trap song in Brazilian history. Veigh has amassed over 3 Billion streams with his albums and headlined major festivals such as Rock in Rio. The company also represents artists such as Mahmundi, Nagalli, Slipmami, Zudizilla, JOCA, Ashira, and Nego Gallo.

UnitedMasters' is also spearheading an ongoing local initiative called Sala Vermelha. The audiovisual project is in partnership with Rock Danger, featuring exclusive live sessions showcasing the best of Brazilian urban music. The project releases new singles and videos every two weeks, featuring UnitedMasters artists like Major RD, Sain, Cynthia Luz, and Froid.

As part of a joint effort with The Coca-Cola Company, UnitedMasters will celebrate Brazil's independent music scene in March with a major event in São Paulo. This partnership reinforces UnitedMasters' commitment to supporting promising artists in their careers while demonstrating its ability to connect artists with brands and audiences worldwide. Additionally, Coca-Cola and UnitedMasters have selected independent artist Alee to perform at Coke Studio at Lollapalooza Brasil, in addition to Zudizilla confirmed to take the main stage.

UnitedMasters was created by Steve Stoute, one of the most influential music executives in the U.S., known for helping shape the careers of artists such as Jay-Z, Mariah Carey, and Nas, and also played a crucial role in the rise of hip-hop in the 1990s. As music transitioned to streaming and disrupted traditional models, UnitedMasters emerged as an alternative to major labels, giving artists control over their releases and copyrights. The company has attracted global talent by providing access to distribution tools, licensing, and strategic partnerships.

Independent artists need new opportunities to monetize their music while maintaining ownership of their future and their records. UnitedMasters' mission is to help musicians reach new audiences and explore brand partnerships and alternative revenue streams. This model aims to strengthen the independent scene and make careers more sustainable in the long run.

"We're thrilled to celebrate this new chapter in UnitedMasters' journey in Brazil, with Coca-Cola as our partner in the mission to amplify voices, tell stories, and bring independent artists to new stages. This is also a milestone for Brazil's independent music scene, which now has more than just a distributor—it has a business platform that connects artists with brands and fans," says Taisa Rennó, Country Manager for the Brazilian market.

Brazil highlights:

VEIGH – The first Brazilian artist to reach #1 on Spotify's Global Debut Chart. His song Novo Balanço is the most-streamed Trap track in Brazil's history. He is also the top hip-hop artist on Amazon Music Brazil and has headlined major festivals like Rock in Rio.
NAGALLI – Over 250 million streams with his debut album Magic Show. He is currently the most sought-after Brazilian music producer on social media.
SLIPMAMI – Over 50 million streams with her debut albums Malvatrem and Malvatrem Deluxe, which achieved Gold Record status. She also performed at Rock in Rio 2024.