NEW YORK, April 17, 2017 /PRNewswire/ -- Universal Standard, the direct to consumer clothing brand for women size 10-28 announces the launch of Universal Fit Liberty (UFL) – a program that has never been offered in the apparel industry, and will revolutionize the shopping experience by removing the anxiety felt by millions of women around size. The premise is simple: if the clothes you bought from Universal Standard's core collection no longer fit due to size fluctuation within a year of purchase, the brand will replace them in your new size for free.
Women of all sizes find their weight fluctuates, and often experience the emotional rollercoaster that comes with those fluctuations. They also worry about the financial burden of replacing clothes as their size goes up or down. With the introduction of UFL, Universal Standard is making those worries a thing of the past. Simply return your original US pieces and receive their exact replacement in your new size for free.
All returned clothing will be laundered and donated across a number of charities supporting women in need, including Dress for Success, American Red Cross and others.
Universal Standard created this concept because women deserve to live their lives without feeling bullied by their size, or shackling their self-esteem to a future self that may or may not come into being.
"Our goal with UFL is to lead this sector with big, bold innovations based on insight and a deep understanding of our customers' needs. As a brand, we intend to create real, lasting, and much-needed change in the fashion business - particularly the 10+ segment, which still sits on the wrong side of an arbitrary size line, and segregates 100mn American women from their peers," says Co-Founder and Creative Director Alexandra Waldman.
ABOUT UNIVERSAL STANDARD
Universal Standard was created in 2015 by Founders Alexandra Waldman and Polina Veksler who joined forces to solve a real problem: they wanted to offer chic, elevated essentials for women size 10-28. Universal Standard designs their own fabrics, and applies keen insight and customer knowledge into their designs with impeccable attention to detail. The brand's direct to consumer model launches new products weekly and provides a seasonless shopping experience. For more information please visit www.universalstandard.net. #SetTheStandard
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SOURCE Universal Standard