Universal Studios Hollywood Makes Unprecedented Investment in Epic Theme Park Transformation, Dramatically Altering Footprint to Reimagine Destination with Innovative Thrill Rides and Immersive Lands

UNIVERSAL CITY, Calif., April 9, 2014 /PRNewswire/ -- Reaffirming its position as the #1 tourist destination in Los Angeles with one of the most progressive and exciting theme park experiences anywhere, Universal Studios Hollywood^SM, is making an unprecedented five-year investment in revolutionary new thrill rides and expansive themed environments that will radically alter the familiar footprint and landscape of The Entertainment Capital of L.A. ^SM

This monumental transformation, the most significant undertaking in the theme park's storied 50 year history, will have substantial impacts across all facets of L.A.'s economic spectrum from job creation to tourism.  Representing the single largest investment ever made, this sweeping makeover began in 2012 with the introduction of the award-winning mega-attraction, "Transformers:  The Ride—3D" and will culminate in 2016 with the much-anticipated Los Angeles debut of "The Wizarding World of Harry Potter™."

"This is a pivotal time in the history of Universal Studios Hollywood as we build upon our extraordinary success and expand our vision for the future of our world-class destination," said Larry Kurzweil, President of Universal Studios Hollywood.  "This broad investment in our five-year transformation will further strengthen Universal Studios Hollywood as an economic leader, significantly contributing to long-term employment opportunities and tourism throughout L.A."

"This amazing investment by Universal Studios Hollywood represents a dramatic boost for Los Angeles tourism, creating new world class entertainment that will add new jobs, stimulate hospitality revenues and contribute to the economic prosperity of our city," said Los Angeles Mayor Eric Garcetti.

From its humble beginnings 50 years ago, Universal Studios Hollywood has remained true to its roots of immersing guests in the awe-inspiring world of movie-making magic, providing remarkable access to movie sets on a real working studio lot.  Its once celebrated "Glamour Trams" have evolved to become the now world-famous Studio Tour and a hallmark attraction, bringing millions of guests onto areas of an authentic movie and television studio typically restricted to authorized movie production personnel and into that elusive world motivated by three compelling words:  lights, camera, action.

The evolution of breakthrough, next-generation thrill rides has continued to revolutionize the theme park renowned for its innovative collaborations with top Hollywood filmmakers and the greatest creative minds in entertainment – Steven Spielberg, Peter Jackson, Michael Bay, Chris Meledandri – whose credibility contribute immensely to a ride's authenticity.

Working in collaboration with Universal Creative, the visionary design and development division of Universal Parks & Resorts, Universal Studios Hollywood has crafted an ambitious blueprint for the future of the theme park detailing its expansive redesign and mega-attraction introductions.

"Transformers:  The Ride—3D" set the stage for this epic transformation in 2012 and raised the bar for immersive, technologically advanced entertainment offered at Universal Studios Hollywood or elsewhere.  Working in partnership with award-winning filmmaker Michael Bay and the technical luminaries at Industrial Light & Magic, the ride infused an adrenalized multi-level ride-track and visceral special effects with one of the most elaborate flight simulation ride systems ever created.  Housed within a newly built 60,000 square foot structure, the ride utilized the highest, most sophisticated resolution of 3D-HD technology available to virtually launch guests into the dynamic, action-packed robotic world of the Transformers.

In summer 2013, the interior focal point of the theme park profoundly changed with the installation of Universal Plaza, a visually aesthetic 37,000 square foot art deco styled piazza.  This impressive and versatile polygon-shaped entertainment venue sits at the heart of the theme park as a welcoming open air courtyard, architecturally reminiscent of classic Hollywood glamour.  Featuring a soaring 70 foot tall tower emblazoned with the word Universal, the venue is large in scope, yet provides a warm and inviting environment to host an array of special events and entertainment. 

On April 12, 2014, "Despicable Me Minion Mayhem" and "Super Silly Fun Land" will open at Universal Studios Hollywood.  Based on Universal Pictures and Illumination Entertainment's Academy Award^® and Golden Globe Award-nominated film franchise, and created in collaboration with Chris Meledandri, founder and CEO of Illumination Entertainment, "Despicable Me Minion Mayhem" will resonate with the same endearing qualities and characters that catapulted the franchise to international blockbuster fame.

The footprint for "Despicable Me Minion Mayhem" and "Super Silly Fun Land," however, will serve as a crucial turning point for the theme park, as the adventure represents its first foray into fully expansive themed environments aimed at immersing visitors from the moment they enter the space.  From experiencing Gru's neighborhood to Miss Hattie's Home for Girls and the imaginative seaside carnival, this all-encompassing approach is a decisive departure from the park's more commonly used vignette ride exteriors to create holistic experiences and transport guests to that imaginary place. 

2015 will be a momentous year for the theme park with two spectacular attractions debuting as part of the 50^th anniversary.  "Springfield," an immersive land surrounding "The Simpsons Ride," will open in Spring 2015 and in Summer 2015, "Fast & Furious—Supercharged," based on the blockbuster film series, will be introduced as the grand finale to the celebrated Studio Tour.

The former layout of the park will become unrecognizable when "Springfield," hometown of America's favorite family, The Simpsons, breathes new life to the sprawling and vibrant space surrounding "The Simpsons Ride." "Springfield" will capture the spirit of the town and engage visitors and fans of the show in the intensely absorbing and colorful world made famous throughout the series' 25 seasons.

"Springfield" is being designed to make guests feel as if they are being propelled through their television sets into the accurately depicted city, complete with signature eateries from Krusty Burger to Luigi's Pizza and Phineas Q. Butterfat's 5600 Flavors Ice Cream Parlor to iconic watering holes like Moe's Tavern and Duff's Brewery. 

"Fast & Furious—Supercharged" will be a pulse-pounding, adrenaline-fueled finale to the world-famous Studio Tour.  This technologically advanced thrill ride, will catapult guests into the high-stakes underground world of fast cars where they'll join the cast in a harrowing escapade.   The ride will be situated within a newly constructed 50,000 square foot building on the legendary backlot and will reunite stars from the Fast & Furious series in a groundbreaking mega-attraction, conceived as a new installment to the dynamic film series that can only be experienced at The Entertainment Capital of L.A.  

The dynamic hydraulic-motion based ride will tell an original Fast & Furious story, incorporating hyper-realistic special effects and state-of-the-art 3D-HD imagery projected onto the world's longest and most expansive 360-degree screen spanning nearly 400 feet in length to encircle Studio Tour guests in the Fast & Furious universe.

2016 will be a magical year for Universal Studios Hollywood as the theme park's epic transformation becomes fully realized with the highly-anticipated arrival of "The Wizarding World of Harry Potter."

Inspired by the magical world created by J.K. Rowling and brought to life in the Warner Bros. films, "The Wizarding World of Harry Potter" at Universal Studios Hollywood will be a fully immersive land designed for the entire family that brings the Harry Potter fiction and films to life with impeccable detail and authenticity.  Similar to the dynamic Universal Orlando Resort themed land that opened in 2010, the Hollywood experience will be faithful to the visual landscape of the fiction and films, including Hogwarts castle that will serve as the iconic focal point of the impressively themed environment.  "The Wizarding World of Harry Potter" is a collaboration between J.K. Rowling, Warner Bros. Entertainment and Universal Parks and Resorts. 

This evolution of Universal Studios Hollywood will also include the addition of two newly constructed parking structures that, combined, will accommodate thousands of additional vehicles. Construction on the second parking structure will be completed in late 2015.

Universal Studios Hollywood, The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the "5 Towers" state-of-the-art outdoor concert venue.  World-class rides and attractions include the intense, award-winning ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, "Transformers™:  The Ride-3D," "The Simpsons Ride™," "Revenge of the Mummy^SM—The Ride," "Jurassic Park® —The Ride," and the much anticipated 3D Ultra-HD movie motion-simulator adventure, "Despicable Me Minion Mayhem" and "Super Silly Fun Land."

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.
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SOURCE Universal Studios Hollywood