University Hospitals Appoints New Chief Marketing Officer

Aug 07, 2012, 08:00 ET from University Hospitals

CLEVELAND, Aug. 7, 2012 /PRNewswire/ -- Following an extensive nationwide search, University Hospitals has appointed a new Chief Marketing Officer, Peter Brumleve, to set the strategic marketing direction for the Northeast Ohio health system effective July 16, 2012.

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Brumleve brings more than 25 years of senior level leadership in health care marketing and has extensive experience in brand management, strategic planning and business development. He has a substantial background working in fully integrated health care systems and in an academic medical center environment.

"We are excited to add Peter to the senior leadership team at University Hospitals," said Steven D. Standley, University Hospitals Chief Administrative Officer. "He brings an impressive track record of innovative marketing and brand positioning. He is a seasoned executive who is highly regarded for his broad range of expertise, and he will be a tremendous asset as we continue to grow as one of the nation's most integrated health systems." 

During his career, Brumleve has been instrumental in achieving significant growth in revenue and market share while strengthening physician relationships and collaboration. He is strategically oriented and skilled at inspiring high performance teams to successfully execute day-to-day operations and long-term strategic plans.

In his new role, Brumleve will build upon milestones completed in University Hospitals' ambitious Vision 2010 strategic plan – a $1.2 billion investment to improve access to superior quality and patient-centered care across Northeast Ohio by developing programs that will drive financial growth and market share across the UH system.  

"What attracted me to University Hospitals is its amazing heritage and strength as an innovative leader," said Brumleve, the newly selected UH Chief Marketing Officer. "I want to build on the success already achieved and will strive to provide the most effective market strategies and finest marketing programs for a truly world-class organization.  I believe that the University Hospitals difference is in its culture of providing the highest quality, patient-centered care in an academic medical center environment.  I look forward to joining the entire UH team that is already making a real difference."

Brumleve joins UH from Scott & White Healthcare in Temple, Texas, where he was Chief Marketing Officer and Chief Strategy Officer. He also has held chief marketing positions at Massachusetts General Hospital/Partners Healthcare and other health systems and businesses. He holds a Masters of Business Administration from the University of Washington, Seattle, and a Bachelor of Business Administration, Management and Marketing from the University of Cincinnati.  

About University Hospitals

University Hospitals serves the needs of patients through an integrated network of hospitals, outpatient centers and primary care physicians.  At the core of our health system is University Hospitals Case Medical Center.  The primary affiliate of Case Western Reserve University School of Medicine, University Hospitals Case Medical Center is home to some of the most prestigious clinical and research centers of excellence in the nation and the world, including cancer, pediatrics, women's health, orthopedics and spine, radiology and radiation oncology, neurosurgery and neuroscience, cardiology and cardiovascular surgery, organ transplantation and human genetics. Its main campus includes the internationally celebrated UH Rainbow Babies & Children's Hospital, ranked among the top children's hospitals in the nation; UH MacDonald Women's Hospital, Ohio's only hospital for women; and UH Seidman Cancer Center, part of the NCI-designated Case Comprehensive Cancer Center at Case Western Reserve University.  University Hospitals Case Medical Center is the 2012 recipient of the American Hospital Association – McKesson Quest for Quality Prize for its leadership and innovation in quality improvement and safety.

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SOURCE University Hospitals