University of North Alabama Selects Collegis Education to Lead Interactive Marketing Efforts for MBA Program

CHICAGO, Dec. 18, 2013 /PRNewswire/ -- Collegis Education, a technology-based higher education services company, announced today it was selected to lead the interactive marketing efforts for the Masters in Business Administration (MBA) program at the University of North Alabama (UNA). Through the new partnership, Collegis Education will apply progressive interactive marketing strategies through a data-driven approach to identify, attract and engage prospective students to one of the nation's most progressive MBA programs.

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"Our university provides a high-quality, flexible and affordable opportunity for those seeking an MBA. Finding new, interactive ways to engage prospective students is vital to our growth," said Greg Carnes, Dean of the College of Business at the University of North Alabama. "Partnering with Collegis Education and leveraging their digital marketing expertise will help us reach more individuals looking to enhance their professional growth. We are excited to implement a sophisticated digital marketing approach that will build awareness of our MBA program throughout Alabama and the Southeast."

Collegis Education will provide marketing services to support the University of North Alabama's MBA program, which was ranked ninth in the nation and was named a Best Buy on the 2012 list of Best Online MBA Programs by GetEducated.com. Collegis Education specializes in helping higher education institutions improve enrollment by leveraging the latest digital marketing practices combined with responsive analytics and extensive industry experience. With its proprietary agileINTEL model, the company utilizes a test and measure approach to add operational efficiency and ensure maximum return on marketing investments.

"We are thrilled to work with the caliber of institution that the University of North Alabama has proven to be," said J. Michael Locke, Collegis Education President and Chief Executive Officer. "With a history as the oldest public four-year university in the state of Alabama combined with progressive online offerings to students, the University of North Alabama is a leading option for individuals who are driven to achieve an MBA. Through the partnership, we are excited to help more students learn about and enroll in this stellar program." 

To learn more about Collegis Education, visit www.CollegisEducation.com or follow Collegis Education on Twitter: @CollegisEdu.

ABOUT COLLEGIS EDUCATION
Collegis Education is a technology-based services company that offers industry-leading education solutions for colleges and universities of every size in every sector. Using an analytical approach, Collegis Education empowers education institutions to make a broader impact by providing insights that improve student outcomes, optimize expenses and increase revenue. The leadership team at Collegis Education brings 40 years of experience integrating technology into the delivery of education. Currently, the infrastructures established by Collegis Education support more than 27,000 students. For more information about Collegis Education, please visit www.CollegisEducation.com.  

SOURCE Collegis Education