University of Phoenix launches Bachelor of Science in Business Analytics focused on data-driven business decisions

New online degree combines business analytics, responsible AI use and skills-based digital badges with predictable pricing for working adults.

PHOENIX, Nov. 12, 2026 /PRNewswire/ -- University of Phoenix has launched a new online Bachelor of Science in Business Analytics (BSBAN) degree program designed to help working adults develop skills to translate data into insights that support business decisions, improve processes and solve organizational problems. The new program combines data analytics with business strategy, decision-making, project management and communication skills, offering students a career-relevant education supported by the University's commitment to affordable, predictable pricing.

For nearly a decade, University of Phoenix has supported price certainty through its Tuition Guarantee, which held students' per-credit tuition rates steady from enrollment through graduation. Building on that commitment, the University's new Locked-In Pricing Guarantee provides one predictable per-course price covering both tuition and resource fees, fixed through the completion deadline of a student's enrolled program. Together with clear, upfront pricing and opportunities to save, this approach helps working adults plan their education with greater confidence.

Housed in the College of Business and Information Technology, the program reflects the importance of professionals who can do more than analyze data — they must also interpret findings, communicate insights and apply analytical thinking to business challenges. According to the U.S. Bureau of Labor Statistics, employment of management analysts is projected to grow 10% from 2025 to 2035, faster than the 3% average for all occupations. Management analyst is among the occupations aligned with the new program's curriculum.

"Business analytics is about more than identifying patterns in data. It is about understanding what those patterns mean, communicating insights and guiding organizations to make informed decisions," said Jim Bruno, MBA, associate dean of the College of Business and Information Technology at University of Phoenix. "We developed this program to connect analytical skills with the business judgment, problem-solving and communication skills professionals use to address real organizational challenges. Students learn not only how to work with data, but how to turn that information into recommendations stakeholders can act on."

Business analytics curriculum emphasizes applied skills and decision-making

The Bachelor of Science in Business Analytics focuses on the intersection of business operations and analytical methods. Students develop skills in data analysis, visualization, business intelligence and decision modeling while learning to apply those capabilities to organizational challenges.

The curriculum emphasizes career-relevant skills, including:

• Data analysis and visualization: Using data preparation techniques, SQL, dashboards and other analytical tools to identify trends and communicate findings.
• Business decision-making: Evaluating business problems, assessing organizational performance and developing data-informed recommendations.
• Project management and collaboration: Planning analytics initiatives, coordinating with stakeholders and applying change management practices.
• Ethical and responsible data use: Evaluating data privacy, analytical bias and ethical considerations in data- and AI-driven business decisions.

Students develop applied analytics skills through coursework that integrates data visualization, business communication and responsible AI use. In BSA/250, students will use Copilot to assist in creating data visualizations that communicate analytical findings. In BIS/340, students will learn advanced Excel functions and use Copilot to support the development of dashboards that translate data into insights for business stakeholders. These skills also connect to the program's Business Analytics Capstone, with learning outcomes focused on analyzing complex datasets, identifying actionable business insights and presenting data-driven recommendations aligned with organizational objectives.

Responsible AI integration and opportunities to earn digital badges

The degree program also emphasizes responsible artificial intelligence (AI) practices in business analytics and decision-making. In Ethics in Data and Business Decision-Making, students examine issues including data privacy, bias and the ethical implications of AI-driven decisions. Together, these learning experiences emphasize the importance of using analytical tools responsibly while evaluating information and developing recommendations for business stakeholders.

Students will have opportunities to earn skills-based digital badges that recognize a set of demonstrated competencies:

• Data Analysis & Visualization: Recognizes foundational competencies in interpreting data and communicating findings through visualizations.
• Dashboard Design & Insights: Recognizes skills in creating dashboards and presenting actionable, stakeholder-focused insights.
• Data Insights & Decision Support Pathway: Recognizes cumulative competency developed through both badge courses, including translating analytical findings into decision-ready insights.

The new program expands the University's business and technology degree offerings alongside its existing Bachelor of Science in Data Science. While data science places greater emphasis on programming, statistical methods and technical analytical processes, the Bachelor of Science in Business Analytics focuses on applying analytics to business operations, decision-making and stakeholder communication.

Designed for working adults balancing education with professional and personal responsibilities, the 120-credit Bachelor of Science in Business Analytics is offered 100% online, with students typically focusing on one five-week course at a time.

The 120-credit degree program includes:

• 36 credits in general education
• 57 credits in the required course of study
• 27 credits in electives

The degree requires a minimum of 30 upper-division credits within the 120-credit total. University of Phoenix has a generous transfer credit policy; students may be able to transfer up to 87 eligible credits toward the degree and can explore additional opportunities to reduce the time and cost of their education through scholarships and credit for prior learning.

Click here for more information about the program, admission requirements, tuition and enrollment.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor's and master's degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu. 

SOURCE University of Phoenix