University of San Francisco Updates Interactive Marketing Certificate to Provide Students with Latest Developments in Internet Marketing

TAMPA, Fla., Oct. 10, 2011 /PRNewswire/ -- Internet marketing is one of the fastest-growing fields in the business world today. The University of San Francisco (USF) has been meeting the needs of those interested in pursuing a career in this high-demand profession with the Master Certificate in Internet Marketing program, delivered 100% online.

The University of San Francisco is dedicated to providing marketing professionals with the latest developments in the dynamic field of Internet marketing. In order to ensure that students are presented with the most current information, USF continuously updates its Internet marketing course curriculum to incorporate the most up-to-date content and newest industry trends. Advanced Interactive Marketing & Measurement, the capstone course in the Master Certificate of Internet Marketing program, will be updated and re-released on October 1, 2011 with changes that will enhance the student Internet marketing course experience.

The Advanced Interactive Marketing & Measurement course builds upon the first two courses in the Master Certificate in Internet Marketing program and is designed to give students the training they need to be successful and provide them with hands-on skills that they will be able to apply to their job from day one.

The course focuses on using advanced Internet marketing strategies to develop successful campaigns, capitalize on networking and relationships, and foster a prosperous online brand. Students will learn sound practices in developing online communities and leveraging social media networks to support marketing goals. This course will also help prepare students for the Web Analytics Association Certification Test.

Students will learn about diverse topics including:

• Media planning and buying
• Creating profitable client/agency partnerships
• Multi-channel marketing, sales funnels, and campaign tactics
• Online networking and social media communication strategies
• Mobile marketing and SMS
• Tracking and reporting tools
• Advanced Internet marketing case studies

Participants who complete all three courses in the program will earn a USF Master Certificate in Internet Marketing.

Real-World Instruction from Industry Leaders Gives Job Seekers a Competitive Edge

Highly qualified instructors guide students through the course and give them the insights and skills necessary to develop and implement an effective interactive marketing campaign. Students will learn how to create a campaign step-by-step, knowledge that they can put to use immediately in their real-world business environment.

"The USF Internet Marketing Master Certificate Program was the best career choice I have ever made, hands down," says student Cayce Howe. "Within months of starting the program, I interviewed at an Internet marketing agency. They noticed skills that several of their present employees didn't have, and I was hired!"

Along with an updated and robust curriculum, the 8-week, 100% online course offers weekly interactive chat sessions where students and subject matter experts use web-based technology to participate in live discussions. The discussions cover a variety of relevant topics and address current industry events, allowing students to always have access to the latest trends, straight from industry leaders.  

About the University of San Francisco

Acclaimed as one of America's best universities by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Management, which includes the Masagung Graduate School of Management and the McLaren School of Management.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate's, bachelor's and master's degrees as well as professional online certificate programs from the nation's leading traditional universities and institutions. Powered by UA's technology and support services, its university partners have surpassed 450,000 online enrollments - making UA the largest facilitator of e-learning in the country. University partners include Villanova University, the University of Notre Dame's Mendoza College of Business, Tulane University's Freeman School of Business, the University of San Francisco, the University of Vermont, Florida Institute of Technology, the University of Scranton, Jacksonville University and Dominican University.

Contact:

Sandy Levine, VP of Marketing Services
Bisk Education/University Alliance Online
9417 Princess Palm Avenue
Tampa, FL 33619
Phone: 813-621-6200, ext. 328

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SOURCE University of San Francisco