MEMPHIS, Tenn., March 2, 2015 /PRNewswire/ -- Univision Local Media joined ® St. Jude Children's Research Hospital to host the annual Promesa y Esperanza® (Promise and Hope) radio event, helping to raise $3.5 million on February 5-6. Millions of Hispanic radio listeners tuned in to Univision Radio and their broadcast aimed at raising awareness and support for St. Jude, which is leading the way the world understands, treats and defeats childhood cancers and other life-threatening diseases.
"I am very proud of how every year the community rallies around such an important cause by supporting the St. Jude Promesa y Esperanza radio event," said Randy Falco, president and CEO of Univision Communications Inc. "As a mission-driven Company, we value the work of the St. Jude Children's Research Hospital team and are privileged to share these efforts with thousands of radio listeners."
Univision Local Media dedicated more than 30 hours of radio programming to support St. Jude. During the event, listeners were asked to call in to their local Univision Radio stations and become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20. Thanks to individual contributions, such as listener pledges, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
"The dedication and support we receive from Univision and its staff allow us to reach Hispanic radio listeners across the country and create awareness about our lifesaving research and treatments," said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "Every Angel de Esperanza that pledges their support is helping St. Jude fight childhood cancer and other life-threatening diseases. The financial support and the commitment of the Univision family and their listeners will help us reach the day when every child can be saved."
Social media was also a very active platform for the radio event this year, where fans joined in the conversation on Twitter and Facebook via @StJude and using the hashtag #StJudeUnivision. The St. Jude Promesa y Esperanza radio event was also supported by Univision Local Media's portfolio of media platforms, including Univision America, Univision Radio's AM radio network, its local television stations, online, mobile and social media channels using the official hashtags #StJudeUnivision.
Several Univision popular on-air personalities supported the event including: Javier Romero of Desayuno Musical,Dra. Isabel of Univision America, Raul Brindis of El Show de Raul Brindis, Alberto Sardinas of Intimo,Enrique Santos of El Show de Enrique Santos,Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Raul Molinar,Sylvia del Valle and Andres Maldonado of El Bueno, La Mala y El Feo,Rene Pineda and Pancho Mercado of Uforia Nation, Pamela Silva Conde of Primer Impacto,Lily Estefan of El Gordo y La Flaca and Ilia Calderon of Noticiero Univision Edicion Nocturna.
Among the participating Hispanic artists were: Luis Fonsi, Chino y Nacho, Grupo Intocable, Barbara Padilla, Ismael Cala, Frankie J., A.B. Quintanilla, Los Huracanes del Norte, Grupo Control, Duelo, Leslie Grace, Gerardo Ortiz, Banda El Recodo, Ricardo Montaner, Roberto Tapia, Saul "El Jaguar," 3BALLMTY, Kevin Ortiz, El Dasa, Regulo Caro, Banda Los Recoditos, among others.
About St. Jude Children's Research Hospital St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc. Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, videos, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
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