Unleashed Brands Announces Pat O'Toole as Chief Marketing Officer

Leading Franchised Youth Enrichment Platform Taps Former Burger King, Mountain Dew Leader for Growing Brands

DALLAS, Feb. 20, 2025 /PRNewswire/ -- Unleashed Brands, the world's first and largest Youth Enrichment Platform providing safe, fun, and enriching environments to help kids learn, play, and grow, has named Pat O'Toole, a 20+ year marketing industry veteran that has shaped some of the world's most iconic brands, as its new Chief Marketing Officer.

Most recently, O'Toole served as the Chief Marketing Officer for Burger King US & Canada, where his team led innovative campaigns that connected the brand with millions across North America. Prior to that, he was the Chief Marketing Officer at Mountain Dew, overseeing PepsiCo Beverages North America's 'Flavors' portfolio. Throughout his career at PepsiCo, he played a key role in driving growth for multiple billion-dollar brands, including Doritos, Cheetos, Tostitos, Fritos, and Lay's Dips in the U.S. and globally. He has also been elected twice as an Independent Director for US Youth Soccer, helping to advance youth development initiatives and promote community-focused programs nationwide.

"I am thrilled to join Unleashed Brands and contribute to its mission of building world-class brands that shape the next generation," said Pat O'Toole, Chief Marketing Officer of Unleashed Brands. "Unleashed Brands is making a real difference in the lives of children and families, and I look forward to helping expand that impact and drive meaningful growth across our brands."

"Pat brings a wealth of experience in brand strategy, innovation and franchise marketing leadership, making him a valuable addition to our leadership team," said Michael Browning, Jr., Founder and CEO of Unleashed Brands. "Marketing is at the core of Unleashed Brands' growth and we have ambitious goals for 2025 that rely on leveraging data-driven insights and innovative strategies to move our brands forward. Most importantly, we remain focused on serving kids and families through exceptional experiences that help kids learn, play, and grow, and Pat's expertise will help us expand that mission even further."

Unleashed Brands encompasses more than 1,300 open and operating franchise locations of category-leading brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School.   

To learn more about Unleashed Brands and its portfolio of brands, visit UnleashedBrands.com.

About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning,  Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.

Media Contact: Sara Faiwell, Fishman Public Relations, [email protected] or (847) 945-1300

SOURCE Unleashed Brands