EL SEGUNDO, Calif., Aug. 4, 2017 /PRNewswire/ -- According to latest NPD Group US Retail Tracking Report UNO® card game is the number-one non-collector card games property in the U.S.1* By shifting the brands strategy to maximize partners, trends and leaning into strategic retail placement, UNO has seen double-digit growth in the first-half of 2017, is currently the number-one item in the games and puzzles supercategory2 and the number-five best-selling item in all of U.S. toys3.
"What's unique about UNO is it's truly one of the only games that's for everyone, it transcends languages, cultures and ages," said Ray Adler, Senior Director, Global Games at Mattel. "We're excited by this momentum and inspired to continue to drive relevance with this iconic brand, and maintain a top property within the gaming space."
Fans in more than 80 countries around the world play UNO, which draws fans through a combination of nostalgia and innovation. In addition to the timeless original UNO, the brand has launched new games inspired by cultural trends, timely entertainment properties and fan feedback.
1 The NPD Group/Retail Tracking Service/US/YTD May & June 2017/Games & Puzzles Supercategory/Dollars 2 The NPD Group/Retail Tracking Service/US/YTD June 2017/Games & Puzzles Supercategory/Dollars 3 The NPD Group/Retail Tracking Service/US/YTD June 2017/Total Toys/Dollars *Excludes strategic trading cards
About Mattel Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.