UNTUCKit Announces Long-Term Partnership With Fair Harbor
The collaboration includes a co-designed swimwear collection and an incubation program of Fair Harbor at UNTUCKit Headquarters
NEW YORK, April 15, 2019 /PRNewswire/ -- UNTUCKit, one of the fastest-growing retail brands in North America, announced today a partnership with Fair Harbor, a sustainable lifestyle brand that creates men's and women's swimwear using post-consumer recycled plastic bottles.
UNTUCKit's expertise in the world of design combined with Fair Harbor's focus on sustainability have inspired an exclusive collection of eco-conscious swimsuits; each swimsuit is made from eleven plastic bottles collected from oceans and beaches.
The collection features three of Fair Harbor's classic fits in six colorways: The Boardshort in red and blue stripes as well as a water photoprint; The Swim Trunk in blue stripes and a beach wave photoprint taken by surf photographer Mike Nelson; The Anchor Swim Short in a red scalloped style and a blue scale print. The six styles are shoppable on UNTUCKit.com, in select UNTUCKit stores and on FairHarborSwim.com.
"We're excited to be partnering with Fair Harbor, an incredible brand whose inspiring mission has resulted in such a great swimwear collection! We're looking forward to helping them develop their business, especially as they're in their early stages, while learning from them how to become a more eco-conscious company ourselves. We couldn't have picked a better first collaboration partner," says UNTUCKit co-Founder and CEO Aaron Sanandres.
In addition to the product collaboration, UNTUCKit has taken the initiative to help grow the Fair Harbor brand by incubating the swimwear company's executive team in-house at UNTUCKit headquarters. As experienced retailers in the fashion and entrepreneurial world, UNTUCKit has begun offering real-time insights into helping scale the Fair Harbor brand and business. In return, Fair Harbor has offered their insights on how to help UNTUCKit become more sustainable and more eco-conscious in their business practices.
"My sister Caroline and I are honored and thankful that we have the opportunity to work alongside the staff and executive team of UNTUCKit, who are on the cutting edge of combining a digitally native platform with a strong retail presence. Overall, it has been extremely exciting and helpful to work with the UNTUCKit team, especially Chris and Aaron - who have been exceptional mentors - as we continue to scale our business. We are growing very quickly and are thrilled to share this collaboration with the world," says Fair Harbor co-Founder and CEO Jake Danehy.
About UNTUCKit
Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.
About Fair Harbor
Launched in 2014, Fair Harbor is a men's and women's sustainable swimwear brand started by brother and sister duo, Jake and Caroline Danehy. Fair Harbor's mission is to keep shores clean, to keep plastic out of waterways, and to offer customers an amazing product at a great price. The brand leverages technology to mitigate the use of single-use plastics by transforming recycled plastic bottles into exceptional swimwear. Each men's and women's swimwear product is made anywhere from 3 to 22 recycled plastic bottles, available at select retailers across the country and at FairHarborSwim.com.
Media Contacts:
Serria Thomas, PR Manager, UNTUCKit
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Patrick Jones, SVP of Communications, Agentry PR
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Fred Kim, Senior Account Executive, Agentry PR
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SOURCE UNTUCKit
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