UOL BoaCompra and Televisa Partner to Launch New Online Game Portal in Mexico

MEXICO CITY, Feb. 11, 2015 /PRNewswire/ -- UOL BoaCompra, the leader in emerging markets and digital goods payments throughout Latin America, and Grupo Televisa S.A.B. ("Televisa"), the largest media company in the Spanish-speaking world, today announced the launch of Playsimo – a new, free-to-play online game portal hosted by Televisa, and powered by UOL BoaCompra's payment methods tailored for the Mexican market.

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Playsimo will feature some of the world's top free-to-play online game titles spanning several genres including Legend Online, Red Crucible, Animal Jam, Tibia and more. The portal provides a platform for international online game companies to showcase their titles to a market hungry for online content, and allows gamers an optimized user experience through localized content and availability of local payment methods for in-game purchases.

"With gaming at an all-time high in popularity throughout Mexico, Televisa is investing a considerable amount to deliver the best games and game-related content to its audience," said Fernando Rondón Reynoso, Gaming Director for Televisa Digital & New Media. "UOL BoaCompra was a natural fit for us as a partner. The company reflects the same local expertise and has a deep understanding and experience in delivering the best services to gamers in Central and South America."

Valued at more than $1.2 Billion USD, the Mexican video game market is now the most important component of the entertainment industry, with sales greater than movies and music combined. The vast potential of Mexico's current video game market provides compelling evidence for bringing foreign games to Mexico, yet is largely untapped and not targeted by the giants of the game industry. Now, international game companies can leverage Televisa and UOL BoaCompra's expertise and presence in the market to further their reach in Mexico.

"Televisa is one of the most important media companies in the world, and the largest and most prominent in Mexico; we're honored to be able to partner with such an established player to promote our partners titles in the country," said Fernando Estevez Vazquez, Head of International Strategy & Payments at UOL BoaCompra.  "With local payments put in place, and the largest media company promoting titles through Playsimo, now is the time for international gaming companies to leverage our local expertise to enter the impressive Mexican market."

UOL BoaCompra's portfolio of localized payment options, available in all games featured on Playsimo, include the most widely used cash-based methods such as Todito Cash and OXXO, allowing gamers to use their preferred payment method with the greatest accessibility and ease. UOL BoaCompra also offers its own currency, GOLD, allowing gamers to top up one wallet for use in multiple games, providing for faster and more secure checkout.

ABOUT TELEVISA

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world based on its market capitalization and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming.

ABOUT UOL BOACOMPRA

Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 4,500 games across multiple platforms in Latin America, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL, BoaCompra's game portals aggregate more than 1.2 billion page views per month and the company offers its own currency in more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Ubisoft, Axeso5, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets. For more information, please visit www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.

CONTACT:

Liz Goodno
UOL Boa Compra
+351-935-831-158
[email protected]

SOURCE UOL BoaCompra