UOL BoaCompra Launches Online Payment Gateway in Turkey

ISTANBUL, September 22, 2014 /PRNewswire/ --

 UOL BoaCompra, the leader in digital goods payments in emerging markets, today announced its launch into one of the most promising and rapidly expanding online games territory - Turkey.  UOL BoaCompra works with 190 game publishers and developers, allowing gamers throughout emerging markets to make purchases directly in-game for more than 3,000 of titles the company services.  

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As the 4^th largest internet usage country in Europe with 70 percent of total game time spent on PCs, Turkey is dominated by free-to-play models and MMO's. UOL BoaCompra now offers a complete portfolio of local payment methods for online games in Turkey, enabling international game companies to access one of the largest online PC game populations worldwide.

"Turkey is in a very similar situation as Brazil was about three years ago. As Internet penetration rates, quality and speed of broadband performance are improving, the demand for online games is rapidly increasing," said Mario Baumann, Head of Business Development, EMEA, at UOL BoaCompra. "This is a great opportunity for our partners to leverage our expertise in emerging markets and start investing in this huge market."

UOL BoaCompra's portfolio of localized payment options includes the most widely used methods such as mobile, bank transfer and local credit cards, allowing gamers to use their preferred payment method with the greatest accessibility and ease.

"This is an enormous development in the Turkish gaming community, as they can finally have a streamlined in-game checkout process catering specifically to the way this market pays for digital goods. We're excited to be able to offer Turkish gamer the same access to make purchases as players in western markets," said Kürşat Altay Kalaycı, Project Manager Turkey, at UOL BoaCompra.

UOL BoaCompra currently works with more than 190 game publishers and developers to monetize their games throughout emerging markets in Latin America, southern Europe and Turkey. The company's latest full-service payments launch into Turkey comes off the heels of the company's expansion into Colombia, Peru and Mexico - part of a greater development to provide the most comprehensive payment solution for gamers in the emerging world, and a complete solution for game developers and publishers looking to bring their titles to the region.

ABOUT UOL BOACOMPRA 

Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in Latin America, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL, BoaCompra's game portals aggregate more than 1.2 billion page views per month and the company offers its own currency in more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Ubisoft, Axeso5, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets. For more information, please visit http://www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.

CONTACT:
Liz Goodno
UOL Boa Compra
+351-935-831-158
[email protected]

SOURCE UOL BoaCompra