Up 102%, Shopatron Snowsports Brands Shred the Preseason

Oct 27, 2010, 14:15 ET from Shopatron

SAN LUIS OBISPO, Calif., Oct. 27 /PRNewswire/ -- Winter is still a few weeks away, but online sales are already in midseason form for Shopatron snowsports clients. Snowsports brands using Shopatron's retail-friendly eCommerce system saw same-store sales snowball in the third quarter, growing 102 percent year-over-year for the three-month period ending September 30.

Shopatron attributes Q3 growth to a rebound in consumer spending, and the increased willingness of today's shopper to make large purchases – for products such as skis and snowboards – online.

Using Shopatron's patent-pending order exchange, brands are able to capture sales on their trusted company website and pass those orders directly to authorized, local retailers for delivery or in-store pickup. Retail-integrated eCommerce helps brands improve relationships with both retailers and their customers. By choosing to purchase gear from a brand on Shopatron, shoppers receive the best of both worlds: product from a trusted brand and service and support from their local ski or snowboard shop.

"The biggest and best brands in the snowsports industry have found that they don't have to frustrate their retailers when working directly with the end-consumer," said Ed Stevens, Founder and CEO of Shopatron. "All groups in the industry, from the brands, to the retail buying groups, to the ski and snowboard associations have found a way to work together and promote the industry as a whole. They have realized that great brands and local expertise are a recipe for a better overall experience."

Shopatron currently provides eCommerce solutions to more than 50 snowsports brands, using US consumer stores, international, multi-language/multi-currency stores and pro stores for well-known snowsports brands such as K2, Rossignol and Nordica.

Other excellent brands launched by Shopatron this year – in time for the holiday shopping season – include Rome SDS, Venture Snowboards, Riverside Cartop Carriers, NXTZ, Ortovox, Planet Earth Clothing and Chaos Hats.

Planning for your high season?

In final preparation for the holiday shopping season, Shopatron has published a free whitepaper, "A Branded Manufacturer's Guide to Holiday eCommerce Success," available for download at http://ecommerce2.shopatron.com/holiday-tips2010. Shopatron is also hosting a "Tips and Tricks for Holiday Online Marketing" webinar on Thursday, Oct. 28 at 2 p.m. ET. You can sign up for Shopatron webinars and view past eCommerce-related presentations on demand at http://ecommerce.shopatron.com/en/news/events.


Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call us at 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron