ANN ARBOR, Mich., March 23, 2012 /PRNewswire/ -- Ann Arbor SPARK, a public-private partnership whose mission is to advance the economy in the Ann Arbor region, recently launched the first of four videos that will describe SPARK's core initiatives to support business and workforce development.
The videos were created by Emmy award winner Beth Tanenhaus Winsten of Ann Arbor's tinyBigPictureshows.
"It's important to the region's economy that business, entrepreneurs, and talent nationwide know what Ann Arbor has to offer to accelerate their growth and connect them with opportunities in the region," says Donna Doleman, Ann Arbor SPARK vice president of marketing, communications, and talent.
The videos will be used as part of the new $1 million Pure Michigan advertising campaign, a collaboration between Ann Arbor SPARK, the Ann Arbor Area Convention and Visitors Bureau (CVB), the Michigan Economic Development Corporation, and the Ypsilanti Area CVB. Interested talent and business owners nationwide will be able to access the videos through the Pure Michigan website (www.michigan.org), and learn why the Ann Arbor region is a destination of choice for job seekers and emerging business.
The first video, an introduction to Ann Arbor SPARK, is available now. In it, Stephen Forrest, vice president for research, University of Michigan, and Paul Krutko, Ann Arbor SPARK president and CEO, answer the question "Why Ann Arbor?"
ABOUT ANN ARBOR SPARK
Ann Arbor SPARK, a non-profit organization, is advancing the region by encouraging and supporting business acceleration, attraction and retention. The organization identifies and meets the needs of business at every stage, from start-ups to large organizations. Ann Arbor SPARK collaborates with business, academic, government, and community investor partners including the University of Michigan, Eastern Michigan University, Washtenaw Community College, Washtenaw County, Washtenaw County Michigan Works Agency, the City of Ann Arbor, Bank of Ann Arbor and the Michigan Economic Development Corporation. For more information, please call (734) 761-9317 or visit www.AnnArborUSA.org.
SOURCE Ann Arbor SPARK