Update Your Spring Wardrobe and Look Good by Doing Good

Semi-Annual Goodwill Sale at Bon-Ton Stores Benefits Those Needing Career Help

ROCKVILLE, Md., March 2, 2011 /PRNewswire-USNewswire/ -- By purchasing your spring wardrobe essentials at participating Bon-Ton stores, you'll not only look good, you'll do good for your community as well. Between March 9 and 23, customers who donate clean, gently used clothing and textiles during the semi-annual Goodwill® Sale at any Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers or Parisian stores, will receive coupons toward the purchase of new merchandise.

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So, while you're showing off your new spring looks, the items you donated to Goodwill will be generating revenue for job training programs and other community-based services for people with disabilities, those who lack education or job experience, and others facing challenges to finding employment.

Participating customers receive one coupon per donated item; 20 items = 20 coupons. The coupons can be used at any of Bon-Ton Stores' 275 locations for 20 percent off regular or sale-price apparel, shoes and accessories, fine jewelry and 15 percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10 percent discount. During the fall 2010 sale, approximately 4 million pounds of clothing and textiles were donated and 1.6 million coupons were distributed.

"Long-time partnerships like the semi-annual Goodwill Sale at Bon-Ton enhance our ability to acquire high-quality donated goods for our stores," said Jim Gibbons, president and CEO of Goodwill Industries International. "Store revenues support our mission of providing training and employment services that put people back to work and strengthen families."

"The Goodwill Sale is a signature event for our stores," says Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. (Nasdaq: BONT). "Customers receive a substantial discount while donating items to an important cause.  The Goodwill Sale exemplifies our commitment to the communities in which we do business."

Customers who register their donations at http://millionactsofgoodwill.com will also receive a special 25 percent-off coupon as a thank you to use during the Goodwill Sale. Customers can also play the site's "Spin-to-Win Instant Win Game" daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a trip for two to New York City to see LIVE! With Regis & Kelly.

ABOUT GOODWILL INDUSTRIES INTERNATIONAL

Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill operates more than 2,500 retail stores and the first and only nonprofit Internet auction site, shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. Last year, more than 2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 83 percent of its revenues directly into its programs and services. To find a Goodwill location near you, visit http://locator.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

ABOUT THE BON-TON STORES

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 275 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, MI, area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities that it serves. The Goodwill Sale event is a long-standing charitable partnership the Company developed to support and build strong communities. For further information, please visit the investor relations section of the Company's web site at http://investors.bonton.com. Twitter: @thebonton Facebook: http://www.facebook.com/Bonton

SOURCE Goodwill Industries International