Upstream Sponsors MMA Forum New York

NEW YORK, May 23, 2011 /PRNewswire/ -- Upstream, a global mobile marketing solutions provider, today announced that the company is a Corporate Sponsor for the MMA Forum New York on June 16-17. The MMA Forum is the largest global mobile marketing event that brings together the leaders in the mobile marketing industry, including agencies, application solution providers, brand marketers, carriers, publishers and others.

"The MMA Forum series has experienced tremendous growth as the mobile marketing industry has rapidly expanded, and we are pleased to have Upstream as a Corporate Sponsor for this year's MMA Forum New York," said Michael Becker, North America Managing Director of the MMA. "The continued support of MMA members such as Upstream remains a critical factor in advancing the industry."

At the Forum, Upstream will cover primary research that highlights findings on how frequently consumers would like to receive messages from operators and third-party advertisers, the mobile channel through which they prefer to be contacted, and the types of promotions and offers that consumers would be most interested in receiving.

"As one of the largest mobile marketing companies in the world, our sponsorship and participation in the event are a natural extension of our evolving leadership role in the ecosystem," said Mike Linnert, General Manager North American Operations of Upstream. "At the show, we will offer our insights into best practices based on our many years of experience and successful campaigns with operators and brands."

Please contact [email protected] to schedule an onsite briefing at the MMA Forum or post-show phone briefing.

ABOUT UPSTREAM

Upstream (www.upstreamsystems.com) is one of the largest mobile marketing solutions providers in the world, and a pioneer and innovator in the industry.

Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands like Coca-Cola, T-Mobile, Vodafone & Nestle. Since then, the company has executed through its Marketing Communications Suite (MCS) platform, 160,000 campaigns in over 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering unparalleled conversion rates translating to over $500 million of incremental revenue for its clients.

Its unique ability to deliver highly effective solutions that extract value from any customer base has made Upstream the preferred mobile marketing partner for some of the largest companies across the globe including: Vodafone, T-Mobile, Telecom Italia, Telefonica, America Movil, Bharti Airtel, STC, MTN, Coca-Cola, Nestle, BSkyB, Unilever and Shell.

The mobile is the greatest direct response marketing medium ever devised but at the same time the most personal and intimate. On mobile, marketers must speak less but more convincingly. Upstream is singularly focused on effectiveness: developing the technology that maximizes customer response to every marketing pitch via mobile and delivering the highest improvements in customer conversion rates.

Upstream's unparalleled knowledge, built on deep analysis of billions of real customer interactions across all continents, is distilled in its Marketing Communications Suite (MCS): the most comprehensive and powerful mobile marketing technology platform in the world.

Media contacts
Daniel Rhodes/Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
[email protected]

SOURCE Upstream