Urban Airship Introduces Industry's First Opt-in Reporting for Push Notifications

PORTLAND, Ore. and BARCELONA, Spain, Feb. 29, 2012 /PRNewswire/ -- Urban Airship, the leading platform provider for messaging to mobile devices, today at Mobile World Congress unveiled enhancements to its analytics and reporting services used by more than 55,000 customers to understand the effectiveness of push notifications in driving app engagement. The new Unique Opt-in Report offers critical insight into the number of distinct users opting-in or out of push notifications over time, enabling companies to hone their messaging strategy based on mobile users' behavior in near real-time.

When users have opted-in, push notifications appear on the home screen of smartphones, whether the triggering app is open or not, offering an unprecedented ability to engage directly with users any time, anywhere. Urban Airship's Core Reports, available to all customers, offer aggregate data on when pushes were sent and to how many users, as well as the number of app opens and the time spent in apps.

The new Unique Opt-in Report, available to Premium Plan customers, offers new insights into individual user behavior pre- and post-push. Companies can select the time period or mobile platforms to compare the performance of pushes and opt-in rates, and drill into specific data points for more detail. As this report focuses on unique users versus aggregate totals, it offers insight into which notifications produce the desired results and which don't so that campaigns can be quickly adjusted.

"Push messaging offers companies a privileged opportunity to easily and cost-effectively communicate with customers wherever they are, in extremely helpful and useful ways," said Scott Kveton, CEO and co-founder, Urban Airship. "However, the home screen of phones is clearly a personal space and one that must be approached with a service versus sales orientation. Our new reporting capabilities will help companies focus on making every push a good push."

About Urban Airship

Urban Airship is the world's leading mobile messaging and monetization platform that offers companies an easy and low-cost way to activate push notifications, in-app purchases and subscriptions in mobile apps. Urban Airship's massively scalable infrastructure and easy-to-integrate tools extend the functionality of apps to the device home screen, keeping users engaged to earn recurring revenue and to deliver enhanced customer service experiences. Verizon, Dictionary.com, Groupon, Tapulous, and Warner Bros. are just a few of the thousands of organizations that utilize Urban Airship's innovative platform to reach and engage target audiences and increase app revenue streams. The company's investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. Urban Airship is headquartered in Portland, Oregon with offices in San Francisco. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

SOURCE Urban Airship