Urban Outfitters Launches First-Ever Annual UO Haul Sale

The inaugural sale event offers exclusive, limited-time savings, kicking off with early access for UO Rewards members.

PHILADELPHIA, July 16, 2025 /PRNewswire/ -- Urban Outfitters is turning up the volume this back-to-campus season with the launch of the First Annual UO Haul Sale, a weeklong event supporting Gen Z through their shift back to campus; and offering everything they need for their haul, plus can't-miss savings in-store and online.

From July 29 through August 5, The UO Haul Sale offers Urban Outfitters' most-wanted styles at can't-miss prices. It's the first sale of its kind for the brand, blending its trend-forward fashion perspective with accessible values and omnichannel experience.

From BDG denim to delightful dorm decor, going-out tops to go-everywhere bag charms, more than 1,000 styles will be included in the sale with new markdowns on standout items and brands. The first two days of the sale, July 29 - 30, are exclusive to UO Rewards members, giving the brand's most loyal shoppers early access to score their most-loved styles. The sale then opens to the general public from July 31- August 5.

"The UO Haul Sale is more than a discount," said Shea Jensen, President at Urban Outfitters. "It's designed to celebrate our customer, reward their loyalty, and invite customers into the brand with value that doesn't compromise on style."

Throughout the sale, customers can expect real-time updates, curated picks, and best-of roundups from trusted UO voices and community creators and access to limited-time offers of highly coveted styles.

The UO Haul Sale marks a new kind of moment for Urban Outfitters, meeting customers wherever they shop, offering something for everyone, and cementing UO as the go-to destination for their college haul.

Key Dates:

• July 29 - 30: UO Rewards Members Only
• July 31 - August 5: Open to All

How to Shop:

• Visit urbanoutfitters.com or shop in-store
• Sign up for UO Rewards for early access and exclusive perks

For more information and to explore sale picks, visit urbanoutfitters.com. *Some exclusions apply. Select third-party brands not included.

To download high-res imagery, click here.

ABOUT URBAN OUTFITTERS: Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women's, men's, accessories, and home products, and best-in-class brand partnerships. For more information visit urbanoutfitters.com.

SOURCE Urban Outfitters