Urban Strategies CDFI, with Support from Truist Foundation, Launches Business Success Portal to Empower Entrepreneurs

ST. LOUIS, Sept. 3, 2025 /PRNewswire/ -- Urban Strategies CDFI (USI CDFI) is thrilled to announce the launch of its Business Success Portal, a comprehensive online resource designed to support entrepreneurs at every stage of their journey. This initiative, part of the "Rise and Thrive Series," is made possible with the support of Truist Foundation, emphasizing the importance of accessible learning and self-paced information for aspiring business owners.

The learning platform is a user-friendly resource that includes practical videos, examples, templates, worksheets, step-by-step guides, and checklists tailored to meet the diverse needs of entrepreneurs. "Whether you're just starting or looking to expand, this toolkit is packed with the resources you need to build a strong foundation for your business," said Julian Wyatt, USI CDFI Director. The toolkit covers critical areas, including business planning, funding options, financial management, and branding strategies, ensuring that users can make informed decisions as they navigate their entrepreneurial paths.

"At Truist Foundation, we believe that strengthening the small business ecosystem is essential to building vibrant, resilient communities," said Lynette Bell, president of Truist Foundation. "Our investment in USI CDFI reflects our commitment to helping entrepreneurs access the tools, knowledge and networks they need to thrive in their careers and contribute meaningfully to local economies." This collaboration underscores the shared commitment to promoting economic growth and stability within communities.

Among the key features of the portal is the Business Planning section, which offers tools such as the Business Model Canvas Template and the Business Plan Template. These resources help entrepreneurs clarify their vision and strategy, making it easier to communicate their business ideas to potential investors and stakeholders. Additionally, the Funding Your Business section offers insights into various financing options, including a guide to comparing funding paths and a Preparing for a Loan Worksheet, which equips users with the knowledge to improve their chances of securing funding.

The portal also emphasizes the importance of branding and marketing in today's digital landscape. With resources such as the Building Your Brand Worksheet and Website Fundamentals Checklist, entrepreneurs can create a strong online presence that resonates with their target audience. "A well-defined brand and effective online marketing strategy are crucial for building visibility and credibility in the marketplace," Wyatt added.

To access the Business Success Portal and explore the wealth of resources available, sign up for the free online courses at: usi-cdfi.learnworlds.com.

About Urban Strategies, Inc.
Founded in 1978, USI is a national nonprofit leader that works at the intersection of housing, community and economic development. USI supports communities that are undergoing revitalization. USI supports communities while working with partners to develop economic opportunities, cradle-to-college/career success, high quality health services and a range of comprehensive service supports. The organization is leading people efforts and neighborhood transformation in 63 communities across the nation. USI's mission is to help ensure that all families will be stable and thriving. For more information: usi-inc.org.

About Urban Strategies CDFI
Urban Strategies CDFI is dedicated to fostering stability, prosperity, and empowerment within communities through financial education and support for emerging businesses. Our mission is to empower entrepreneurs with the tools and resources they need to succeed in a competitive landscape. For more information: usi-cdfi.org.

About Truist Foundation
Truist Foundation is committed to Truist Financial Corporation's (NYSE: TFC) purpose to inspire and build better lives and communities. The Foundation, an endowed private foundation established in 2020 whose operating budget is independent of Truist Financial Corporation, makes strategic investments in a wide variety of nonprofit organizations centered around two focus areas: building career pathways to economic mobility and strengthening small businesses to ensure all communities have an opportunity to thrive. Embodying these focus areas are the Foundation's leading initiatives – the Inspire Awards and Where It Starts. For more information: Truist.com/Foundation. 

For Information:
Cindy Wallach
314-922-8060

SOURCE Urban Strategies, Inc.