Urban Theatre Playwright Signs with Cincinnati's Top Public Relations Firm

CINCINNATI, Jan. 31, 2011 /PRNewswire/ -- Cincinnati's top public relations and investor relations firm, The Eisen Agency, expands its clientele expertise to urban theatre with the addition of writer, director and producer Ericka Nicole Malone. Malone has selected the firm for a strategic public relations and development campaign for her play "In Love with Tyrone." Media relations, sponsorship management and brand development will be among Eisen's services for Malone.

"The sponsorship development portion of Malone's play will require tenacity, and Eisen has always been in favor of big challenges," The Eisen Agency president Rodger Roeser said. "Creating sponsorship packages for organizations vested in the fine arts that wish to partner with Malone is the main goal of the program, and the play provides an attractive sponsorship opportunity for groups looking to reach a diverse audience in a new and fun way. Ericka is an amazing talent, and we are proud to represent her."

The story of a woman betrayed by her first love and best friend, Malone's work tells a familiar story in an unfamiliar way. The gospel stage play will tour seven cities, bringing them a tale of passion, love, betrayal, pain and redemption. Apart from writing the play, Malone also penned its songs and acts as the female lead.

"The plan we have for generating awareness for 'In Love with Tyrone' is expansive and we needed a professional firm that understands publicity and sponsorship development, particularly in the arts and entertainment field," Malone says. "Eisen's background and expertise is a perfect fit to help us reach our goals."

Malone has written, directed and produced more than nine plays. She has also developed sitcoms and written screenplays. For more information about Ericka Nicole Malone and "In Love with Tyrone," visit http://www.erickanicolemalone.com.

About The Eisen Agency

The Eisen Agency is the largest, fully integrated investor and public relations firm in Greater Cincinnati, and works with organizations to assist them in their growth initiatives. One of the nation's foremost innovators in public relations and social media, The Eisen Agency develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at www.TheEisenAgency.com or by calling 859.291.4302.

SOURCE The Eisen Agency