UrbanBrain Inc. Selects Neustar to Provide Registry Services for the .SiTE Top Level Domain

Dec 08, 2010, 08:00 ET from Neustar, Inc.

CARTAGENA DE INDIAS, Colombia, Dec. 8, 2010 /PRNewswire/ -- Tokyo based UrbanBrain Incorporated, an Internet registry services consultancy, has selected Neustar, Inc. (NYSE: NSR), a leading domain name registry services provider, to provide the backend technology required to support the .SiTE (.site) generic Top-Level Domain (gTLD).

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"Neustar is very excited to be the technology solution provider for .SiTE and to be partnered with UrbanBrain.  UrbanBrain and Neustar are committed to providing users with a safe and secure TLD, and we are confident that Internet users around the globe will find .SiTE an attractive choice for their online identities," said Tim Switzer, Vice President of Neustar Registry Services.

SiTE is intended for worldwide Internet users and is aimed at becoming the natural choice for users and businesses looking to expand their global online presence. UrbanBrain is preparing its application to manage the .SiTE gTLD according to the program rules developed by the Internet Corporation of Assigned Names and Numbers (ICANN).  The application period is expected to begin in mid 2011, and .SiTE should be operational in 2012.

"After reviewing several technology providers, it was clear to us that Neustar's reliability, security and integrity fit perfectly with the values of UrbanBrain," said Kevin Saimon, CEO of UrbanBrain.  "Neustar's proven technology, experience and connections with over 280 registrars worldwide will ensure .SiTE distribution channels span the entire globe."

"Since the inception of ICANN, the domain name business has grown enormously and domain names have become an indispensable part of business and on-line strategies," says Toru Takahashi, a prominent figure in the Japanese Internet community and advisor to UrbanBrain.  "The potential of .SiTE is immeasurable, and Neustar's global infrastructure will ensure the success of the .SiTE  registry."

Further information about the .SiTE gTLD can be found at (http://dotsite.org) or through UrbanBrain's homepage (http://urbanbrain.jp).  Information about Neustar Registry Services can be found at (www.neustarregistry.biz).

About UrbanBrain Inc.

UrbanBrain provides comprehensive consulting, policy development, application drafting, and operational training services for prospective new gTLD applicants. UrbanBrain is preparing to be the official registry operator of the new gTLD, .SiTE (dotsite.org). For more information about UrbanBrain Inc., visit http://urbanbrain.jp

About Neustar Inc.

Neustar, Inc. (NYSE: NSR) provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. Neustar Domain Name Registry Services operates the global registry for .US and .BIZ; in addition, it provides back-end registry services for .CO, .TEL, .TRAVEL, gateway services to country code top level domains, internationalized domain names (IDNs), and full registry services to new top level domains. Neustar's registry is connected to over 280 domain name registrars worldwide. For more information, visit www.neustar.biz and www.neustarregistry.biz.

SOURCE Neustar, Inc.