WASHINGTON, April 22, 2016 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:
A TASTE NEGATION
Profile America — Friday, April 22nd. On this date 31 years ago, executives at one of America's and the world's most famous consumer brands were confidently looking forward to the morrow. After much research, experimentation and extensive taste testing, a reformulated Coca-Cola was launched on April 23, 1985. The historic company was surprised by the negative, noisy consumer reaction, and New Coke became something of a synonym for product failure. The original Coca-Cola, designated as "Classic," was rushed back to retailers by July 11 that year. New Coke staggered on for a time alongside "the Real Thing," but is no longer available in the U.S. Nearly 480 American companies engage in soft drink manufacturing, employing 45,000 people in the $34 billion a year business. Profile America is completing its 19th year as a public service of the U.S. Census Bureau.
New Coke story/accessed 2/5/2016: http://www.coca-colacompany.com/history/the-real-story-of-new-coke
Brand rank/accessed 2/5/2016: http://www.forbes.com/companies/coca-cola/
Recent market share/accessed 2/5/2016: http://www.statista.com/statistics/225464/market-share-of-leading-soft-drink-companies-in-the-us-since-2004/
Soft drink manufacturers /NAICS 312111: http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=BP_2013_00A1&prodType=table
Employees and receipts/NAICS 312111: http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2014_31GS101&prodType=table
Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu).
SOURCE U.S. Census Bureau