U.S. Census Bureau Daily Feature for August 10

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U.S. Census Bureau

10 Aug, 2012, 12:01 ET

WASHINGTON, Aug. 10, 2012 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

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FRIDAY, AUGUST 10: KOOL-AID DAYS

Profile America — Friday, August 10th.  Few brand name products are celebrated by an entire town in a special festival. But in Hastings, Nebraska, where Kool-Aid was invented, such an event starts today and runs through Sunday.  Those attending will be treated to big name entertainment and the world's largest Kool-Aid stand, dispensing 14 different flavors.  The powdered drink was invented in 1927 by Edwin Perkins.  He later married his childhood sweetheart, Kitty Shoemaker, who some claim had developed her own famous product — Jell-O.  It's estimated that half a billion gallons of Kool-Aid are consumed worldwide each year.  In the U.S., the most popular beverage is a carbonated soft drink.  Americans each consume an average of just over 49 gallons of these annually.  Profile America is in its 16th year as a public service of the U.S. Census Bureau.

Sources:  Chase's Calendar of Events 2012, p. 399
               www.hastingsmuseum.org
               Statistical Abstract of the United States 2012, t. 215

Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on a monthly CD or on the Internet at http://www.census.gov  (look for "Multimedia Gallery" by the "Newsroom" button). 

SOURCE U.S. Census Bureau

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