U.S. Polo Assn. Partners With Palm Beach County to Create 'The Polo Life,' a 30-Minute TV and Digital Show
WEST PALM BEACH, Fla., Aug. 28, 2018 /PRNewswire/ -- USPA Global Licensing Inc. (USPAGL), the official licensing arm and broadcaster of the United States Polo Association (USPA), is proud to partner with the Palm Beach County Tourist Development Council (TDC) in sponsoring a new television and digital show "The Polo Life," a 30-minute experience that takes viewers inside the sport and lifestyle surrounding the world of polo.
"The Polo Life" will reach over 60 million households across a national audience and debut Labor Day weekend on the TVG Network, which focuses on equestrian sports. In addition to the national broadcast, the show will air on ThePalmBeaches.tv and be available in Palm Beach County hotels and resorts, as well as on content provider Roku. USPAGL will place the show in many of the 1,000 U.S. Polo Assn. retail stores that span 100 countries, as well as on multiple digital platforms including the company's website at www.uspolo.org, reaching millions of consumers and sports fans globally.
Set against the backdrop of Palm Beach County, "The Polo Life" takes the viewer through a sneak-peek into the world of polo and offers content for both polo enthusiasts and novices alike. Viewers will meet professional polo player and U.S. Polo Assn. brand ambassador Juan Bollini Jr., take a tour of the multi-million-dollar Santa Rita Polo Farm and experience an inspirational story about how the sport of polo supports disabled children through Vinceremos Therapeutic Riding Center. The piece also showcases the amazing food, fashion and lifestyle surrounding the sport, and takes viewers behind the scenes of West Palm Beach-based brand U.S. Polo Assn., the official brand of the USPA. Viewers will get an inside look at the sports-inspired brand's global headquarters and authentic connection to the sport of polo.
"We are proud to partner with the Palm Beach County Tourist Development Council and KO-MAR Productions on such a compelling show that will be shared with a global audience," commented J. Michael Prince, president and CEO of USPAGL. "The brand and the sport have a strong connection to the Palm Beach County community and we believe this partnership offered the opportunity to tell that amazing story to consumers and sports fans around the world. We look forward to continuing our partnership and building awareness for the brand and the sport for many years to come."
Glenn Jergensen, the executive director of the Palm Beach County Tourist Development Council, commented, "We are proud to support the efforts of U.S. Polo Assn. in showcasing the 'Equestrian Capital of the World' here in Palm Beach County, Florida, and the Village of Wellington. The Tourist Development Council and our Palm Beaches Television Channel intend to continue highlighting the 'King of Sports' to our visitors and residents so that all may enjoy the many ways in which this sport enhances our quality of life in this community."
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies in the United States. With a global footprint of $1.6 billion and worldwide distribution in over 1,000 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 166 countries worldwide.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA, and the exclusive worldwide licensor for the USPA's global licensing program. USPAGL is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and sports fans around the world.
About TDC and The Palm Beaches TV
The Palm Beach County Tourist Development Council (TDC) grows the local economy through the managed investments in marketing, promotion, investments in beaches, a convention center, two spring training baseball stadiums and The Palm Beaches TV. The Palm Beaches TV, the first ever TDC channel, offers 24/7 content featuring the best destinations, attractions and experiences in Palm Beach County. Available on Roku and currently available in select hotels, the channel connects visitors and locals to what they can do, see and explore in The Palm Beaches.
About KO-MAR Productions
KO-MAR Productions is a leading full-service video production company with professional directors, shooters and editors who are experts in visual storytelling. Since 1980, KO-MAR has been consistently delivering industry-leading work for a wide range of loyal and satisfied clients. Headquartered in West Palm Beach, KO-MAR utilizes a beautiful state-of-the-art facility and studio resulting in innovative design and creativity. In a world of constantly changing technology, KO-MAR continues to be a leader challenging the boundaries of entertaining and informative video production. KO-MAR's latest projects and more info on the company can be found on their website at www.ko-mar.com or on Facebook at www.facebook.com/komarproductions.
For further information, contact:
Shannon Stilson - Senior Director, Marketing USPA Global Licensing
Phone +001.561.227.6994 – E-mail: [email protected]
Visit our website at www.uspolo.org.
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Related Images
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Professional Polo Player Juan Bollini
Juan Bollini
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The Polo Life Palm Beach
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SOURCE USPA Global Licensing Inc
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