AUSTIN, Texas, July 18, 2016 /PRNewswire/ -- Superfruit leader Genesis Today announces that it has partnered with Christen Press, U.S. professional soccer forward and U.S. Women's World Cup champion, as its brand ambassador.
As she prepares to compete in Brazil next month, Press will be assisting Genesis Today with a number of marketing initiatives, including social media, and developing nutritional content around the company's top-selling line of organic superfruit juices (Acai, Noni, Goji, and Mangosteen), plant-based protein powders, and probiotics. Press incorporates Genesis Today superfruit products into her daily nutritional regime to help fuel her performance leading up to her competition in Brazil.
"I am thrilled to be partnering with Genesis Today to help them spread the word about the importance of good nutrition as part of a healthy lifestyle," says Press. "As a professional athlete, part of my job is to make sure I'm consuming high quality nutrients. But, I'm on the go a lot and can't always eat a good meal. I am a big fan of superfruit products that complement a quality diet, and I'm excited about introducing and supporting a healthy lifestyle through high quality nutrition to the public."
"We're honored that Christen has agreed to work with us," says Genesis Today CEO Bill Meissner. "Our company has developed a great reputation for high quality superfood supplements, and we are trying to build a bigger story around a move to becoming more of a lifestyle brand. We think that an athlete the caliber of Christen Press will help spread the word in a way that will resonate with women who are looking to a more holistic lifestyle approach to nutrition and natural products."
About Genesis Today
Founded in 2001, Genesis Today is a recognized innovator of science-backed nutritional products, including category-leading organic superfruit juices, weight management, plant-based proteins, and greens powders. Committed to quality and efficacy, all Genesis Today products are free of artificial flavors, colors, and fillers. Headquartered in Austin, TX, Genesis Today's mission is to provide evidence-based superfood products that help people in their quest for better health. Learn more at www.genesistoday.com.