U.S. Travelers Weigh In On Hotel and Travel Smartphone Apps
A new survey conducted by Cornell University's Center for Hospitality Research points to what mobile users expect from hospitality and travel smartphone apps.
Apr 24, 2015, 08:50 ET
OKLAHOMA CITY, April 24, 2015 /PRNewswire/ -- On the cusp of 2015's travel season, a recent study points to smartphone features that surveyed participants say they currently use or expect to have available from hotel and travel mobile applications. Conducted by Cornell's Center for Hospitality Research (CHR), the report The Mobile Revolution Is Here: Are You Ready? is the first of a multi-phased project sponsored in part by Intel and Monscierge, for advancing mobile innovation in the hospitality industry.
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A few of the high-level findings note that guests are particularly interested in using mobile for: room-ready notifications, requesting room amenities, hotel services and rooms upgrades. The data also reflects women and younger travelers were particularly willing to share personal information on a limited basis in exchange for special services offered.
"This is the first look at guests' mobile expectations while they are on property, proving that guest desire a mobile-enhanced experience. These expectations aren't unrealistic. We're using our phones to get our prescriptions, do our banking ... already various relationships of trust," says Gene Hopper, Strategy & Alignment, Monscierge. "Guests expect to use smartphones to build connections to their hotels, to take the friction out of regular tasks."
The study speaks to digital platforms used for both the pre-trip phase and during the travelers' stay. It touches slightly on post-stay connections, looking at personal information guests are willing to share that might boost poor hotel-to-guest engagement or potentially increase onsite revenue. One item of note - the report significantly found that travelers prefer one app that could be used to create a personal travel profile, serving as a central location for their information and preferences. This is so hotels could provide a more customized experience rather than needing to download apps for individual hotels or brands.
The next report is expected later in 2015, continuing to develop out the usage and preferences of travelers, as well as how mobile is affecting hospitality staff behind the scenes.
About Monscierge
Monscierge is a global software company specializing in innovative hospitality solutions for properties, owners and brands. Since 2009, the Monscierge product line, Monscierge Connect, has been facilitating elegant connections between guests, hotel properties and their brands, through mobile, tablet, large-format touchscreen devices and a central web-based platform that manages property content. With installations in almost 80 countries and multilingual capabilities, Monscierge is dedicated to improving guest experiences and hotel staff efficiency around the world. Additional information is available at https://www.monscierge.com Media inquiries:Crystal Robinson, 1 (888) 426-5730
About CHR
A unit of the Cornell University School of Hotel Administration, the Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial, and operating practices. To learn more about the center and its projects, visit www.chr.cornell.edu
SOURCE Monscierge