USA TODAY Launches 'Mobile Hoopla' Contest

Mar 14, 2011, 09:20 ET from USA TODAY

Enter the made-for-mobile men's college basketball bracket contest at

MCLEAN, Va., March 14, 2011 /PRNewswire/ -- USA TODAY announced today the launch of a made-for-mobile bracket contest, Mobile Hoopla, in conjunction with the annual Men's College Basketball Tournament.  Participants will be allowed to sign in using their Facebook or e-mail credentials, make their bracket picks, post on their Facebook page that they are playing, and compete in a national contest for a chance to win one of five Xbox 360 consoles with Kinect. 

The contest is sponsored by USA TODAY and promoted via Microsoft Tags.  Microsoft Tag is a 2D barcode that lets you seamlessly connect offline materials to the digital world. Readers can go to on their internet-enabled mobile devices to download the free Microsoft Tag Reader application.  After the app is downloaded, readers may scan the Mobile Hoopla Tag in the newspaper, unlocking more details on the contest.

La Quinta Inns & Suites is the exclusive promotional sponsor of Mobile Hoopla. "It's exciting to be a part of an interactive marketing program that enriches the user-experience by bridging their print and digital worlds," said Amy Bartle, La Quinta's director, media and digital marketing.  "Using new tools such as mobile barcodes creates unlimited opportunities to offer great experiences to our consumers."

For full contest details, please go to via a mobile device for more details.

LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States.  Based in Dallas, Texas, the Company operates and provides franchise services to more than 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit or call 1-800-SLEEPLQ.  Follow La Quinta Inns & Suites on or

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and, an award-winning newspaper website  launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).