Audience growing on multiple platforms
MCLEAN, Va., Oct. 25 /PRNewswire/ -- USA TODAY remains number one in total daily print circulation in the United States, according to the latest Audit Bureau of Circulation report. USA TODAY's daily print circulation was up to 1,812,092 for the period ending September 30, 2010.
USA TODAY's print circulation, with a 3,461 copies-per-day increase since the March 2010 ABC report, is more than 200,000 copies per day larger than its closest competitor, The Wall Street Journal, and more than 1 million copies per day larger than The New York Times. USA TODAY is also the newspaper leader in single copy newsstand sales, selling more than 425,000 copies per day. Single copy newsstand sales reflect customers who actively seek out the newspaper each day and pay full newsstand price.
USA TODAY continues to see its content grow on multiple new platforms including electronic editions, mobile phones and the iPad. Electronic edition subscriptions have increased more than 117% year over year. USA TODAY's mobile phone apps for iPhone and Android have more than five million combined downloads. The USA TODAY iPad app continues to lead the general news category and has been downloaded more than one million times.
"We are proud to see our circulation increase as we remain America's number one choice in a daily print newspaper," said Dave Hunke, president and publisher of USA TODAY. "It remains a vital part of our future and makes us appealing as a distribution platform to our customers. USA TODAY in print is also a key differentiator between us and web-only platforms and we continue to pursue ways to increase not only circulation growth but offer additional sales strategies to our advertisers. We are also excited that all of our platforms are growing as we reach new audiences with e-editions and mobile products."
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY