NEW YORK, Jan. 29, 2014 /PRNewswire/ -- USA TODAY Sports and its fast-growing property For The Win will give fans the opportunity to "share" in the best that New York City and the Super Bowl have to offer when they host the first night of Super Bowl week events taking place at midtown's 50 Yard Lounge (50YL) tonight (Wednesday, January 29) from 6 p.m. to 2 a.m.
The event will feature food offerings from some of the top chefs in New York City, including Iron Chef Marc Forgione and famed meat purveyor Pat LaFrieda, as well as appearances by past and present stars from the NFL and other sports. Guests will have the opportunity to participate in a variety of unique and interactive experiences connected to the Super Bowl and For The Win in what promises to be an unforgettable evening.
Athletes and celebrities currently scheduled to appear at Wednesday's For The Win event include, among many others, NFL Hall of Famers Bruce Smith and Cris Carter; current NFL stars Cam Newton and Justin Tuck; sports media personalities Dan Patrick and Trey Wingo; and popular television personalities Caroline Manzo, and Chris and Albie Manzo ("Real Housewives of New Jersey").
"Sharing fun and unique moments is what has made 'For The Win' the fastest-growing digital sports property in North America," said Merrill Squires, SVP, Leagues and Properties for the USA TODAY Sports Media Group. "So in keeping with that spirit, we want to provide event-goers with the kind of memorable experience that they will enjoy and look to share with their friends and throughout their social circles."
USA TODAY Sports is an official sponsor of the 50 Yard Lounge, located directly adjacent to Madison Square Garden and Penn Station at One Penn Plaza and featuring more than 15,000 square feet of heated roof decks, upscale lounge space and tented dining options from the top chefs in the culinary world.
In addition to its opening night event at 50YL, USA TODAY Sports will also be taking over the space at the restaurant Local, within the 50YL, for the entire Super Bowl week. Within its branded hospitality space, USA TODAY Sports will staff a full-service video news desk that will produce breaking Super Bowl news reports, interviews with athletes and other celebrities in town for the game, and news from the around the sports world in general.
About USA TODAY Sports Media Group:
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 100 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images, leading high school sports destination USA TODAY High School Sports; For The Win, the first mainstream sports media property focused exclusively on "social news," and designed specifically to resonate on social networks and non-traditional media channels and platforms; Sports On Earth, a joint venture with MLB Advanced Media dedicated to great sports writing in all its forms; and the hundreds of sites within USA TODAY Sports Digital Properties, including The Big Lead, Hoopshype.com and mixed martial arts site MMAjunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (GCI).
About 50 Yard Lounge
The 50 Yard Lounge is the premier VIP destination for food, drink and football in New York City during the biggest Pro Football week of the year. The 50 Yard Lounge, located at One Penn Plaza, will be open from January 29 - February 2, 2014 and will offer exclusive events for food and football fans alike including the "Jets House," the team's main hospitality venue for the week. New York City's top chefs will join football legends and top musicians to celebrate food and the big game with demos and activities for VIPS, season ticket holders, fans and all New Yorkers. Tickets are available at www.50YardLounge.com.
SOURCE USA TODAY Sports