uSamp Announces New Management Appointments

LOS ANGELES, March 18, 2014 /PRNewswire/ -- uSamp announced today the appointment of two key executives to the organization.  Ted Bouzakis, most recently head of North American sales, has been promoted as executive vice president of sales for the Company, effective immediately. Bouzakis replaces George Llorens who is leaving the company to pursue other interests.  Elisabeth Mischel has joined the Company as a vice president of Instant.ly™, with a focus on client development and mobile research products.

Prior to joining uSamp in February 2012, Bouzakis was a financial services account executive at EMC, a Fortune 500 global leader in cloud, big data and trusted IT. Before that, he was vice president of sales for the major accounts division for ADP, a provider of business outsourcing and human resource solutions with currently over $11 billion in revenues, where he served in several executive roles over 12 years at the company.  Bouzakis has over 20 years of sales experience, and started his market research career at Greenfield Online.  Bouzakis will have overall responsibility for North American sales.

uSamp is coming off a record sales year in both the U.S. and in Europe, in 2013, continuing its pattern of double digit growth since the company's inception in 2008.  "We owe George our gratitude for the significant contributions he made to the company," said Alan Gould, CEO, uSamp.  "We are really confident about Ted's leadership capabilities and his ability to expand our varied, and growing client base given his terrific history of success at uSamp."

Elisabeth Mischel, a senior executive hailing directly from Nielsen Catalina Solutions, arrives with more than 15 years of client development experience at blue chip and venture backed firms, working with large consumer packaged goods brands including Coca-Cola, Kellogg's, Kraft and Unilever.  Before joining uSamp, Elisabeth served as senior vice president, business development at Nielsen Catalina Solutions (NCS), a joint venture between The Nielsen Company and Catalina Marketing. Prior to NCS, Elisabeth's career with The Nielsen Company included serving as senior vice president, ad solutions. Elisabeth joined The Nielsen Company through its acquisition of IAG Research, where she drove industry adoption of emerging ad effectiveness data that helped lead to the company's eventual sale.

"As a marketer who deeply understands the market research industry, Elisabeth has worked with some of the best-known consumer packaged goods brands," said Alan Gould, CEO, uSamp. "Her past success in driving insights for these companies is the perfect foundation for helping to drive adoption of uSamp's Instant.ly platform."

About uSamp
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit www.usamp.com.

Media Contact:
Colette Cote
Kerlan Communications for uSamp
321 266 0917

SOURCE uSamp