SALT LAKE CITY, Dec. 12, 2012 /PRNewswire/ -- USANA Health Sciences, Inc. (NYSE: USNA), a global nutritional company, today announced that it is the title sponsor of an Audi FIS Ski Cross World Cup stop and FIS U.S. Snowboard World Cup event. The USANA Ski and Snowboardcross (SBX) Cup will take place December 14 at Telluride Mountain Resort in Colorado, and will kick-start the SBX season.
"As we continue to strengthen our partnership with the U.S. Ski and Snowboard Association and its athletes, we also look to fortify brand awareness worldwide. To have the privilege of being a title sponsor of a world cup event is a huge honor and accomplishment," said USANA Chief Communications Officer, Dan Macuga. "We wish all of our U.S. athletes successful results as they prepare for Telluride."
During the three-day event, America's top athletes will battle to take the World Cup lead and compete in individual snowboardcross and team SBX and ski cross events. This is the second time USANA has sponsored the event since partnering with the USSA in 2011.
"USANA not only continues to provide our athletes with the nutritional supplements they need, but aids us in reaching skiers and snowboarders across the nation," said USSA Chief Marketing Officer, Michael Jaquet. "To have them sponsor a world cup event is valuable for both parties and we thank them for their unwavering support."
The intense, head-to-head action will be broadcast December 22 on NBC at 3 p.m. EST.
For more information about USANA's products and company, visit USANA.com.
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements and personal care, energy, and weight-management products in their FDA-registered facility in Salt Lake City, Utah. USANA's products, tested by NSF International and used by more than 600 professional athletes, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets. Named one of Outside magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor's Choice and others. Learn more about USANA (www.USANA.com) and the USANA True Health Foundation (www.USANAfoundation.org/), stay current with the official USANA blog (www.whatsupUSANA.com), like us on the USANA Facebook page (www.facebook.com/USANAhealthsciences), or follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media, and Communications
USANA Health Sciences, Inc.
SOURCE USANA Health Sciences