Use of AAA Discounts Saves Members More than $2 Billion in 2009
Members use their card to save on travel, gifts, eyeglasses, automotive needs and more during down economy.
ORLANDO, Fla., Feb. 11 /PRNewswire-USNewswire/ -- AAA discounts, including those available through the organization's Show Your Card & Save® program, as well as discounts on hotel stays and automotive repair, saved AAA members more than $2 billion in 2009. Members that used the discounts saved on average $93 during the year, more than the cost of a basic AAA club membership. Sixty-one percent of AAA members utilized AAA discounts on everything from travel and restaurants to home electronics and prescription drugs during the year.
"The difficult economic climate of the past year made saving money a necessity for many families," said Gail Acebes, director, AAA Partnership Programs. "We are pleased to know that our members are taking advantage of the discounts offered with AAA membership and we are committed to continually expanding AAA's discount programs to offer members even more ways to save."
AAA's savings figures are based on AAA's Show Your AAA Card & Save Awareness and Usage Study. The annual survey asks members about the savings they receive from AAA's entire portfolio of discounts including AAA's Show Your Card & Save program, AAA Travel Services, AAA Financial Services and AAA Automotive. Utilizing the benefits of membership, consumers can save on thousands of products and services from hotels and pet care and from auto repair to clothing. For a complete list of savings opportunities visit AAA.com/discounts.
The survey also showed that hotel and motel discounts are the most commonly used AAA discounts, with seven in ten (69 percent) members reporting that they have ever used that type of discount. One-half (51 percent) of all members have used travel services/product discounts, and approximately one-fourth have obtained discounts for attractions or theme parks tickets (28 percent) and automotive services (22 percent).
New discounts offered to members in 2009 include savings at Gap Outlet and Banana Republic Factory Stores and discounts on pet sitting services with Fetch Pet Care. In 2009, AAA also launched the AAA Discounts iPhone App, making it easier for members to find discounts. The free, GPS-based app displays Show Your Card & Save® partners near user locations.
AAA's Show Your Card & Save program is the largest member discount program in the world offering more than 164,000 locations for savings worldwide including 110,000 retail locations in North America and popular online retailers including Target.com, FTD.com and more. Visit www.AAA.com/discounts for a complete list of retailers and offers.
Survey Methodology
AAA surveys members by telephone to monitor awareness and use of the Show Your Card & Save program and other savings opportunities available via AAA membership on an annual basis. The survey results have an overall error rate of +/-7.3 percentage points, meaning there is a 95% chance that the results found in this study are within plus or minus 7.3 percent of the results that would have been found if all AAA member households had been interviewed.
As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
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SOURCE AAA
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