LONDON, April 23, 2012 /PRNewswire/ --
Today Useful Social Media announced that 20 leading brands will be meeting in London to debate the key issues surrounding B2B marketing and social media. Expert marketers are flying in from the US and Europe to discuss where social media fits in with marketing in the current climate.
Senior marketers from BAE Systems, Dell, General Electric, SAGE, Cisco, IBM, HP, BT, Siemens, and CME Group will be examining the benchmarks, business influencer strategy and lead generation capabilities of social media for B2B businesses.
It is the first time the UK has seen leading brands debating exclusively B2B social media and breaks the growing trend of B2C focused marketing summits.
Founder of Useful Social Media Nick Johnson stated: 'This is the first time the UK has seen an exclusively B2B social media summit. Most touch on the issue but very few get to the real core of the topic. We are certain this will finally get to the heart of the biggest problems facing marketers and deliver answers.'
For more information on both B2B social media and the summit please visit http://www.usefulsocialmedia.com/btob
SOURCE Useful Social Media